Wheat Protein Market Size, Share, Growth Analysis, By Product Type(Wheat gluten, wheat protein isolates, textured wheat proteins, and wheat protein hydrolysates), By Application(Bakery & confectionery, animal feed, dairy, personal care), By Region - Industry Forecast 2025-2032

Wheat Protein Market size was valued at USD 9.99 Billion in 2023 and is poised to grow from USD 10.47 Billion in 2024 to USD 15.23 Billion by 2032, growing at a CAGR of 4.8% during the forecast period (2025-2032).

The global wheat protein market has been witnessing significant growth over the years, driven by factors such as increasing health awareness among consumers, rising demand for vegan and vegetarian diets, and growing adoption of wheat protein in various end-use industries. Wheat protein is a plant-based protein that is derived from wheat and is a rich source of amino acids, making it an ideal ingredient in various food and beverage products. The primary purpose of the wheat protein market is to cater to the increasing demand for plant-based proteins in various end-use industries such as food and beverage, personal care, and animal feed. With the rising health consciousness among consumers, there has been a shift towards plant-based diets, which has created a significant demand for wheat protein. One of the major drivers of the wheat protein market is the increasing health awareness among consumers. Consumers are increasingly becoming aware of the health benefits of plant-based proteins and are, therefore, opting for products that are made using wheat protein. Additionally, the rising demand for vegan and vegetarian diets is also driving the growth of the wheat protein market. Another driver of the market is the growing adoption of wheat protein in various end-use industries such as food and beverage, personal care, and animal feed.

One of the major restraints of the wheat protein market is the high cost of production. The production of wheat protein requires specialized equipment and expertise, which increases the overall cost of production. Additionally, the availability of alternative plant-based proteins such as soy protein and pea protein is also hindering the growth of the wheat protein market. One of the key trends in the wheat protein market is the increasing adoption of wheat protein in the food and beverage industry. With the rising demand for plant-based proteins, food manufacturers are increasingly using wheat protein as an ingredient in various food products such as nutritional bars, meat substitutes, and bakery products. Another key trend in the market is the increasing adoption of wheat protein in the personal care industry.

With the rising demand for natural and organic  personal care products, manufacturers are increasingly using wheat protein as an ingredient in shampoos and conditioners as it helps in improving the texture and volume of hair. One of the major opportunities in the wheat protein market is the increasing demand for plant-based proteins in emerging economies such as China and India. With the rising health consciousness among consumers in these countries, there is significant potential for the growth of the wheat protein market. Another opportunity in the market is the increasing demand for wheat protein in the animal feed industry. With the rising demand for high-quality animal protein, there is a significant potential for the use of wheat protein in animal feed as it is a rich source of amino acids and helps in improving the overall health of animals.

US Wheat Protein Market is poised to grow at sustainable CAGR for the next forecast year.