Global Wheatgrass Products Market

Wheatgrass Products Market Size, Share, Growth Analysis, By Form(Powder, Juice, and Others), By Distribution Channel(B2B and B2C), By Region - Industry Forecast 2024-2031

Report ID: SQMIG30I2348 | Region: Global | Published Date: February, 2024
Pages: 157 | Tables: 61 | Figures: 75

Wheatgrass Products Market Dynamics

Drivers

Growing Health Consciousness

  • The increasing awareness about the health benefits of wheatgrass, such as its high nutrient content, detoxification properties, and potential disease-fighting capabilities, is driving the demand for wheatgrass products. Consumers are actively seeking natural and organic products to improve their overall health and well-being.

Restraints

Limited Consumer Awareness

  • While the awareness about wheatgrass is increasing, it is still relatively low compared to other health foods. Many consumers may not be familiar with wheatgrass or its benefits, which can limit the market growth. Effective marketing and educational campaigns are required to overcome this restraint.
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Wheatgrass Products Market size was valued at USD 174.73 million in 2021 and is poised to grow from USD 185.1 million in 2022 to USD 303.3 million by 2030, at a CAGR of 6.3% during the forecast period (2023-2030).

To increase their market share globally, businesses are concentrating on launching new products. For instance, JIVO Wellness released a new range of goods in 2021, which included wheatgrass summer drinks, as well forayed into the beverage business. For the distribution of wheatgrass juice, the business formed partnerships with a number of big-box retailers and online shopping sites. 'Pines International', 'Naturya', 'Navitas Organics', 'Amazing Grass', 'Synergy Natural Products', 'Dr. Berg's Nutritionals', 'Terrasoul Superfoods', 'Nutriblade', 'The Synergy Company', 'Green Foods Corporation', 'Now Foods', 'Organifi', 'Dynamic Greens Wheatgrass Juice', 'Earth Circle Organics', 'Evergreen Juices Inc.', 'The Wheatgrass Juice Company', 'Green Kamut', 'Vibrant Health', 'Sunny Green', 'Organic Burst'

The increasing awareness about the health benefits of wheatgrass, such as its high nutrient content, detoxification properties, and potential disease-fighting capabilities, is driving the demand for wheatgrass products. Consumers are actively seeking natural and organic products to improve their overall health and well-being.

Increasing Demand for Organic and Natural Products: Consumers' preference for organic and natural food products is a key market trend. This trend extends to the wheatgrass products market, where consumers are seeking products made from organically grown wheatgrass without the use of pesticides or synthetic additives.

North America had a 30.5% share of the worldwide wheatgrass product market and controlled it. Due to the increased production of wheat in this area as well as the existence of numerous market participants including Dynamic Greens Wheatgrass, Then Food, and Pines Wheat Grass, demand for wheatgrass products is increasing. For instance, the U.S. Department of Agriculture reports that in 2021–2022 American farmers produced 1.6 billion bushels of durum, winter, and additional spring wheat from a cropped area of 37.2 million acres.

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Global Wheatgrass Products Market

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