Wheatgrass Products Market Size, Share, Growth Analysis, By Form(Powder, Juice, and Others), By Distribution Channel(B2B and B2C), By Region - Industry Forecast 2024-2031

Global Wheatgrass Products Market size was valued at USD 174.73 million in 2021 and is poised to grow from USD 185.1 million in 2022 to USD 303.3 million by 2030, at a CAGR of 6.3% during the forecast period (2023-2030).

The growth is anticipated to be fueled by the growing understanding of wheatgrass's health advantages. The rise in product demand is being driven by wellness trends and shifting consumer behavior towards green foods. Clean-label foods with natural ingredients & functional foods with positive health effects were in demand during the COVID-19 epidemic.

A global health crisis resulted in an increase in demand for nutrient-dense meals and supplements in 2022. Plant-based and superfood goods like wheatgrass were predicted to be popular by almost one-third of the baker members of the Craft Bakers Association (CBA). In addition, the pandemic caused an upsurge in recent years in the need for e-commerce channels. On their own websites, some of the major businesses, like My Protein, sell a variety of goods, including supplements, wheatgrass, and other things.

Another element driving the industry's growth is the aging population. Men and women over the age of 60 are most likely to utilize wheatgrass products for their normal blood circulation along with additional health benefits. All around the world, there are an increasing number of diabetic patients. This is anticipated to support the rise in demand for wheatgrass products.

The International Diabetic Federation estimates that 537 million people aged 20 to 79 will have diabetes in 2021. In the meantime, 643 million people worldwide are predicted to have diabetes by 2030. Wheatgrass powder has anti-diabetic qualities that assist in maintaining blood sugar levels & stop any further effects of blood sugar activity, making it a useful treatment for diabetics. Thus, using wheatgrass powder in conjunction with diabetes treatment is possible.

In addition, the World Health Organization (WHO) reports that breast cancer will account for 12% of all new cases of cancer each year, making it the most prevalent type of cancer globally in 2021. Patients with breast cancer who drink wheatgrass juice experience less hematological damage as a result of chemotherapy.