USD 9.10 billion
Wi-Fi Analytics Market Size, Share, Growth Analysis, By Component(Solutions and services), By Deployment(On-premises and cloud), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG45C2041 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
59
|Figures:
75
Wi-Fi Analytics Market Insights
Wi-Fi Analytics Market size was valued at USD 0 Billion in 2023 and is poised to grow from USD 0 Billion in 2024 to USD 0 Billion by 2032, growing at a CAGR of 22% during the forecast period (2025-2032).
Global Wi-Fi Analytics Market is witnessing a surge in demand due to the proliferation of smartphones, tablets, and other connected devices, coupled with the rising adoption of the Internet of Things (IoT) technology. Wi-Fi analytics has emerged as a powerful tool for businesses to gather valuable insights into customer behavior, preferences, and engagement patterns. With the ever-increasing need for understanding consumer dynamics and enhancing customer experience, businesses across retail, hospitality, transportation, and healthcare sectors are actively investing in Wi-Fi analytics solutions. One of the key drivers boosting the market is the escalating need for targeted marketing and personalized services. Furthermore, the increasing demand for data-driven insights and business intelligence tools is propelling the market forward. Wi-Fi analytics empowers enterprises to extract real-time data, derive actionable insights, and forecast trends, thereby supporting data-driven decision-making processes. Moreover, the integration of Wi-Fi analytics with cloud computing and artificial intelligence (AI) technologies is revolutionizing the market, facilitating automated data processing and enhancing the overall operational efficiency of businesses. Geographically, the market is witnessing substantial growth in North America, Europe, Asia Pacific, and other regions. The Asia Pacific region, in particular, is anticipated to exhibit tremendous growth potential, primarily driven by the rapid digitalization, widespread adoption of smartphones, and government initiatives promoting smart city projects. As the demand for Wi-Fi analytics continues to surge across various sectors and geographies, key market players are focusing on innovative product developments, strategic collaborations, and mergers to gain a competitive edge. However, concerns related to data privacy and security remain a significant challenge for market expansion. Nevertheless, the global market is poised to maintain its current trajectory in the present and upcoming years, offering valuable insights and transformative solutions to businesses worldwide.
US Wi-Fi Analytics Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Solutions
Fastest Growth
Solutions
Growth Rate
22% CAGR
Global Wi-Fi Analytics Market ($ Bn)
Country Share for North America Region (%)
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Wi-Fi Analytics Market Segmental Analysis
The Global Wi-Fi Analytics Market is segmented on the basis of component, deployment, and region. Based on component, the market can be segmented into Solutions and services. Based on deployment, the market is segmented into On-premises and cloud. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Wi-Fi Analytics Market Analysis By Component
The dominant segment in the Global Wi-Fi Analytics Market is the Solutions segment. Wi-Fi analytics solutions encompass a wide range of software and tools that enable businesses to collect, process, and analyze data from Wi-Fi networks. These solutions offer comprehensive features such as customer behavior tracking, location-based analytics, and real-time data insights. As businesses increasingly prioritize data-driven decision-making and personalized customer experiences, the demand for Wi-Fi analytics solutions has significantly surged. Companies across various industries, including retail, hospitality, and transportation, are adopting these solutions to gain valuable insights into customer preferences, optimize operations, and enhance overall business efficiency.
The fastest-growing segment in the Global Wi-Fi Analytics Market is the Services segment. Wi-Fi analytics services complement the solutions by providing expert support, implementation assistance, maintenance, and training to businesses. As the complexity of Wi-Fi analytics solutions increases, organizations often seek specialized expertise to effectively deploy and utilize these tools. The services segment is witnessing rapid growth as businesses recognize the importance of seamless integration and ongoing support for their Wi-Fi analytics initiatives. Service providers offering custom analytics, consulting, and managed services are gaining traction, as companies prioritize maximizing the value and potential of their Wi-Fi analytics investments. Additionally, with the evolving market landscape and continuous advancements in technology, the demand for specialized services to address unique business requirements is expected to propel the growth of this segment in the coming years.
Wi-Fi Analytics Market Analysis By Deployment
The dominant segment in the Global Wi-Fi Analytics Market is the Cloud deployment. Cloud-based Wi-Fi analytics solutions have gained immense popularity and widespread adoption among businesses of all sizes. Cloud deployment offers numerous advantages, including scalability, flexibility, cost-effectiveness, and ease of implementation. With cloud-based Wi-Fi analytics, businesses can quickly access and analyze data from anywhere, making it ideal for organizations with multiple locations or distributed operations. Additionally, cloud solutions eliminate the need for extensive on-premises infrastructure, reducing hardware and maintenance costs. As businesses increasingly embrace cloud computing and prioritize seamless data accessibility, the cloud deployment segment continues to maintain its dominance in the market.
The fastest-growing segment in the Global Wi-Fi Analytics Market is On-premises deployment. While cloud deployment dominates the market, the on-premises segment is experiencing significant growth due to certain industry-specific requirements and data security concerns. Some enterprises, particularly in highly regulated industries like finance and healthcare, prefer to keep their data on-premises to maintain strict control and compliance with data privacy regulations. Moreover, businesses with well-established on-premises infrastructure or limited internet connectivity in certain regions may opt for on-premises Wi-Fi analytics solutions. As organizations seek a balance between data security and advanced analytics capabilities, the on-premises deployment segment is witnessing rapid adoption, making it the fastest-growing segment in the market.
Global Wi-Fi Analytics Market By Component
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Wi-Fi Analytics Market Regional Insights
The dominant region in the Global Wi-Fi Analytics Market is North America. North America has been at the forefront of technological advancements and digital transformation, contributing significantly to the widespread adoption of Wi-Fi analytics solutions across various industries. The region's strong presence of key market players, coupled with a high level of technological awareness among businesses, has driven the demand for Wi-Fi analytics in this region. Additionally, North American businesses are early adopters of data-driven strategies, customer-centric approaches, and location-based analytics, further fueling the growth of the Wi-Fi analytics market in this region.
The fastest-growing region in the Global Wi-Fi Analytics Market is Asia Pacific. The Asia Pacific region is witnessing remarkable growth in Wi-Fi analytics adoption due to rapid urbanization, burgeoning smartphone penetration, and the emergence of IoT technologies. Countries like China, India, Japan, and South Korea are experiencing significant digital transformation, with businesses recognizing the potential of Wi-Fi analytics to improve customer engagement and operational efficiency. Moreover, the rising popularity of e-commerce and digital services in the region has created a strong demand for Wi-Fi analytics to gain valuable insights into customer behavior and preferences. As a result, the Asia Pacific region is poised to be the fastest-growing market for Wi-Fi analytics in the coming years.
Global Wi-Fi Analytics Market By Geography
- Largest
- Fastest
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Wi-Fi Analytics Market Dynamics
Wi-Fi Analytics Market Drivers
Increasing demand for data-driven insights and business intelligence
- One key driver of the Global Wi-Fi Analytics Market is the increasing demand for data-driven insights and business intelligence. Businesses across various industries are recognizing the importance of utilizing data to make informed decisions, understand customer behavior, and optimize their operations. Wi-Fi analytics solutions provide real-time data insights, location-based analytics, and customer behavior tracking, empowering organizations to gain valuable information that can drive strategic decision-making and enhance customer experiences. The growing emphasis on data-driven strategies is propelling the adoption of Wi-Fi analytics solutions worldwide.
Wi-Fi Analytics Market Restraints
Data privacy and security concerns
- A key restraint of the Global Wi-Fi Analytics Market is data privacy and security concerns. As businesses collect and analyze vast amounts of data from Wi-Fi networks, ensuring the security and privacy of this data becomes crucial. The increasing number of cyber threats and data breaches poses a significant challenge to the widespread adoption of Wi-Fi analytics solutions. Customers and businesses alike are increasingly concerned about the potential misuse or unauthorized access to their personal information collected through Wi-Fi analytics. Addressing these privacy and security concerns requires robust data protection measures, compliance with regulations, and transparent data usage policies by Wi-Fi analytics providers. Failure to address these issues adequately can hinder the market's growth and erode customer trust in Wi-Fi analytics solutions.
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Wi-Fi Analytics Market Competitive Landscape
The competitive landscape of the Global Wi-Fi Analytics Market is highly dynamic and competitive, with numerous players vying for market share. These players offer a wide range of Wi-Fi analytics solutions and services to cater to the diverse needs of businesses across various industries. The market is characterized by continuous innovation, strategic partnerships, and mergers to enhance product offerings and expand geographical presence. Key focus areas for companies in this market include data-driven insights, cloud-based analytics, AI integration, and personalized customer experiences. Additionally, players are addressing data privacy and security concerns to build trust among customers and gain a competitive advantage. As the demand for Wi-Fi analytics continues to grow, competition is expected to intensify, leading to further advancements in the industry.
Wi-Fi Analytics Market Top Player’s Company Profiles
- RetailNext, Inc. (US)
- Yelp Wi-Fi Inc. (US)
- Euclid Analytics (US)
- Ruckus Networks (US)
- Zebra Technologies Corporation (US)
- Aruba Networks (US)
- Fortinet, Inc. (US)
- Ubiquiti Inc. (US)
- Aptilo Networks (Sweden)
- GoZone WiFi, LLC (US)
- SpotOn Transact, Inc. (US)
- Eleven Software (US)
- Aislelabs Inc. (Canada)
- Purple.ai (UK)
- PresenceKit (US)
- Cloudi-Fi (France)
- Blix Traffic (Sweden)
Wi-Fi Analytics Market Recent Developments
- In January 2023, Purple unveiled a strategic partnership with Altitude Trampoline Park, a trampoline facility, aimed at improving customer relationship management (CRM) data collection, obtaining feedback at the venue level, and increasing concession sales. Altitude Trampoline Park decided to integrate Purple's Guest WiFi solution across its corporate sites in the United States. Subsequently, additional franchise locations also adopted the solution, with each park boasting over 30,000 square feet of indoor space.
- In November 2022, Purple announced a collaboration with Dallas Area Rapid Transportation (DART). Through the implementation of Purple's Guest WiFi solution, which includes a branded captive gateway and real-time WiFi Analytics, the partnership seeks to enhance customer data collection and data quality for DART.
- In June 2022, Cisco Systems introduced ThousandEyes WAN Insights, a new addition to its services console, expanding its capabilities. The company had also launched Cisco Predictive Networks earlier in the year, a strategic initiative to bring predictive capabilities across its range of products and offerings.
- In March 2022, Cisco Meraki revealed a new IoT and LAN portfolio designed to enhance workplace experiences for businesses. The updated offerings included the MT14 indoor air quality sensor, the MT30 smart automation button, and additional MV analytics capabilities, catering to the requirements of smart workplaces and ensuring the security of people, places, and things. Moreover, the industry's first high-end Wi-Fi 6E access points were introduced, delivering maximum speeds and performance while ensuring the necessary security for hybrid work environments.
Wi-Fi Analytics Key Market Trends
- Increasing adoption of IoT (Internet of Things) technologies: One key market trend in the Global Wi-Fi Analytics Market is the increasing adoption of IoT (Internet of Things) technologies to enhance data collection and analytics capabilities. Wi-Fi analytics solutions are being integrated with IoT devices and sensors to gather a wide range of data from various sources, such as smartphones, wearables, and smart appliances. This integration allows businesses to collect real-time data on customer behavior, foot traffic, and environmental factors, providing deeper insights into customer preferences and improving operational efficiency. The combination of Wi-Fi analytics and IoT empowers businesses to make data-driven decisions, optimize their services, and deliver personalized experiences to customers, contributing to the overall growth and development of the market.
Wi-Fi Analytics Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our Global Wi-Fi Analytics Market analysis, the global market is experiencing significant growth driven by the increasing demand for data-driven insights and personalized customer experiences. Businesses across various industries are leveraging Wi-Fi analytics solutions to collect and analyze data from Wi-Fi networks, enabling them to gain valuable insights into customer behavior, preferences, and foot traffic patterns. The market is characterized by the dominant presence of cloud-based deployments and fierce competition among key players. Additionally, the integration of Wi-Fi analytics with IoT technologies is emerging as a key market trend, allowing businesses to gather real-time data from various sources and enhance their data collection and analytics capabilities. Despite its promising potential, the market faces challenges related to data privacy and security concerns, which companies are actively addressing to build customer trust. Overall, the global market is poised to witness continuous growth, driven by the growing importance of data-driven decision-making and the rising adoption of IoT technologies.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 9.10 billion |
| Market size value in 2031 | USD 54.48 billion |
| Growth Rate | 22% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Wi-Fi Analytics Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Wi-Fi Analytics Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Wi-Fi Analytics Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Wi-Fi Analytics Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Wi-Fi Analytics Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Wi-Fi Analytics Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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