USD 136.83 Billion
Wildlife Tourism Market Size, Share, Growth Analysis, By Group(Solo, Couple, Family, Groups/Friends), By Booking Mode(Direct, Marketplace Booking, Travel Agent), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25O2009 |
Region:
Global |
Published Date: April, 2024
Pages:
223
|Tables:
64
|Figures:
75
Wildlife Tourism Market Insights
Wildlife Tourism Market size was valued at USD 146.27 Billion in 2023 and is poised to grow from USD 156.36 Billion in 2024 to USD 266.66 Billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).
Wildlife Tourism Market is a rapidly growing sector of the tourism industry, driven by a growing interest in nature and wildlife experiences. Several factors, including increasing awareness and interest in wildlife conservation and a growing demand for sustainable tourism practices drive the market. In addition, the rise of social media has helped to raise awareness of wildlife tourism experiences and has created a growing desire among travelers to experience wildlife in its natural habitat. From a business perspective, the global wildlife tourism market presents significant opportunities for companies operating in the travel and tourism industry. By offering wildlife experiences, businesses can tap into a growing market segment and differentiate themselves from competitors. Additionally, by prioritizing sustainable tourism practices and supporting wildlife conservation efforts, businesses can appeal to environmentally conscious travelers and establish themselves as leaders in responsible tourism.
Wildlife Tourism Market, despite its rapid growth, faces several restraints and challenges that could impact its future growth. One of the main challenges facing the market is the negative impact of wildlife tourism on the environment and wildlife habitats. As wildlife tourism grows in popularity, there is a risk of over-tourism and damage to fragile ecosystems. This can lead to negative environmental impacts, such as habitat destruction, loss of biodiversity, and disruption of wildlife behavior. Another challenge facing the market is the negative impact of wildlife tourism on local communities. While wildlife tourism can provide economic benefits to communities, it can also lead to the exploitation of local resources and cultures. Additionally, there is a risk that wildlife tourism can commodify wildlife, which can negatively impact animal welfare. Despite these challenges, several key trends are driving the growth of the global wildlife tourism market. One of the key trends is the growing interest in sustainable tourism practices. Travelers are increasingly seeking out eco-friendly wildlife experiences and are willing to pay more for experiences that prioritize sustainability and environmental responsibility. Additionally, advances in technology and social media have made it easier for travelers to find and book wildlife experiences, further driving the growth of the market. Another trend driving the growth of the market is the rise of experiential travel. Travelers are increasingly seeking out unique and authentic experiences, including wildlife encounters. This trend has led to the development of new and innovative wildlife tourism experiences, such as wildlife safaris, bird watching tours, and whale-watching expeditions.
As a result of its popularity among tourists, the global wildlife tourism market has currently become quite active and a rapidly developing field. This market is dedicated to address the increasing demand for nature based and wildlife focused activities mainly fueled with a need for adventure, environmental consciousness as well as an appetite for genuine interaction with the natural environment. One of the major market drivers for this sector is the increasing sustainable and responsible tourism trend, where travelers want to have ecologically friendly and ethical wildlife participation.
But the market has its own challenges. One of the major limiting factors is that tourism stands to affect wildlife and their homes negatively. These include overcrowding, habitat disruption and altered human-wildlife interactions can lead to stress disturbance for animals among other effects. Conservation interests also contribute, for poor management of tourist activities is capable of destroying the very nature that attracts attraction to these destinations. It is a delicate challenge for the stakeholders to find the balance between marketing tourism and ensuring wildlife safety.
Although the wildlife tourism market has these challenges, there is also an innovation and collaboration opportunity despite all that. Such conservation-centered programs can include responsible tourism concepts and community participation that would help in sustaining wildlife tourism. Use of technology in the educational side, which involves virtual reality experiments and web based platforms helps visitors to understand wildlife better, with very minimal physical impact on nature.
US Wildlife Tourism Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Family
Fastest Growth
Solo traveler
Growth Rate
6.9% CAGR
Global Wildlife Tourism Market ($ Bn)
Country Share for North America Region (%)
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Wildlife Tourism Market Segmental Analysis
Global Wildlife Tourism Market is segmented by Group, Booking Mode and region. Based on Group, the market can be segmented into Solo, Couple, Family, Groups/Friends. Based on Booking Mode, the market can be segmented into Direct, Marketplace Booking, Travel Agent. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Wildlife Tourism Market Analysis by Type of Traveler
The family segment is the largest segment in the Global Wildlife Tourism Market, accounting for the majority of the market share. Family travelers are attracted to wildlife tourism as it provides educational experiences and bonding time with loved ones. Wildlife parks and reserves often offer activities suitable for all ages, making it an ideal destination for families.
The solo traveler segment is the fastest-growing segment in the Global Wildlife Tourism Market. Solo travelers are attracted to the sense of adventure and the opportunity to meet new people while experiencing wildlife in its natural habitat. Wildlife tours and activities that cater to solo travelers are becoming increasingly popular, such as group safaris and eco-lodges with communal areas for socializing.
Wildlife Tourism Market Analysis by Booking Mode
Direct booking is the largest segment in the Global Wildlife Tourism Market, accounting for the majority of the market share. Direct booking allows travelers to book directly with the Wildlife Park, tour operator, or accommodation provider, providing them with greater control over their itinerary and potentially lower prices. With the increasing availability of online booking platforms and websites, direct booking has become easier and more convenient for travelers.
The marketplace booking segment is the fastest-growing segment in the Global Wildlife Tourism Market. Online marketplaces and aggregators allow travelers to compare and book wildlife tours and activities from a range of providers, providing a one-stop shop for their travel needs. These platforms often offer competitive pricing and reviews from other travelers, making it easier for travelers to make informed decisions.
Global Wildlife Tourism Market Size By Type of Traveler (%)
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Wildlife Tourism Market Regional Insights
North America dominated the global wildlife tourism market, with the United States and Canada being the major contributors to its growth. The region is home to some of the world's most popular national parks and wildlife reserves, including Yellowstone National Park and the Canadian Rockies. The region has also seen increased demand for sustainable tourism, with travelers seeking eco-friendly wildlife experiences. The dominance of North America in the global wildlife tourism market presents significant opportunities for companies operating in the region. Popular national parks and wildlife reserves provide a wealth of opportunities for tour operators and travel companies to offer wildlife experiences to travelers. Additionally, the increasing demand for sustainable tourism practices presents a unique opportunity for businesses to differentiate themselves and appeal to environmentally conscious travelers. By offering eco-friendly wildlife experiences, businesses can tap into a growing market segment and establish themselves as leaders in responsible tourism practices.
The Asia Pacific region is the fastest-growing region in the global wildlife tourism market, during the forecast period. The region boasts diverse wildlife species, from tigers in India to orangutans in Borneo, making it an attractive destination for wildlife enthusiasts. Additionally, governments in the region have been investing in wildlife conservation efforts and promoting eco-tourism, further driving the market’s growth. Meanwhile, the rapid growth of the Asia Pacific region presents a significant opportunity for businesses to expand into new markets and capitalize on the region's growing tourism industry. The region's diverse range of wildlife species, combined with government investment in conservation efforts and eco-tourism promotion, makes it an attractive destination for travelers seeking unique wildlife experiences. As the global wildlife tourism market continues to grow, businesses that prioritize sustainable and ethical tourism practices are likely to be the most successful. By prioritizing the protection of wildlife and the environment, companies can appeal to travelers who are increasingly conscious of the impact of their travel choices and seek out responsible tourism experiences.
Global Wildlife Tourism Market Size By Geography
- Largest
- Fastest
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Wildlife Tourism Market Dynamics
Wildlife Tourism Market Drivers
Growing Interest in Wildlife Conservation
- With increasing awareness of environmental conservation and sustainability, people are becoming more interested in ecotourism and wildlife conservation. Wildlife tourism allows travelers to learn about conservation efforts and wildlife preservation, while also enjoying unique experiences.
Increasing Disposable Income
- The rise in disposable income among the middle-class population has increased demand for leisure and adventure activities. Wildlife tourism offers a unique experience that appeal to this growing market, especially as people seek more authentic and meaningful experiences.
Wildlife Tourism Market Restraints
Environmental Impact
- Wildlife tourism can significantly impact the environment, including damage to ecosystems and disturbance of wildlife habitats. Irresponsible tourism practices such as excessive noise, littering, and damage to natural resources can also lead to environmental degradation and negatively impact wildlife populations.
Lack of Infrastructure
- Many wildlife destinations, such as accommodations, transportation, and medical facilities, lack adequate infrastructure and facilities to support tourism. This can make it challenging for travelers to access remote areas, limiting market growth.
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Wildlife Tourism Market Competitive Landscape
Global Wildlife Tourism Market is highly competitive, with numerous companies operating in this sector. Major players in the industry include tour operators, travel agencies, and accommodation providers. Some of the well-known players in this market include TUI Group, G Adventures, Intrepid Group, Lindblad Expeditions, and Natural Habitat Adventures. The market is characterized by intense competition, as players strive to offer unique experiences to attract more customers. In addition, sustainability and responsible tourism practices have become increasingly important, with consumers emphasising eco-friendly and socially responsible travel. Companies are increasingly investing in technology to enhance the customer experience, with advancements in areas such as wildlife tracking, virtual reality, and mobile applications. Some companies also partner with conservation organizations and local communities to support conservation efforts and promote sustainable tourism.
Wildlife Tourism Market Top Player’s Company Profiles
- TUI Group (Germany)
- G Adventures (Canada)
- Intrepid Group (Australia)
- Lindblad Expeditions (US)
- Natural Habitat Adventures (US)
- Abercrombie & Kent (US)
- Ecoventura (Ecuador)
- Exodus Travels (UK)
- Micato Safaris (Kenya)
- Tauck (US)
- World Expeditions (Australia)
- African Travel, Inc. (US)
- Wildlife Safari (US)
- Discover Corps (US)
- Road Scholar (US)
- Steppes Travel (UK)
- Wildland Adventures (US)
- Audley Travel (UK)
- Ker & Downey (US)
- Jacada Travel (UK)
Wildlife Tourism Market Recent Developments
- In November 2022, G Adventures invested Reforest, a digital platform that links tourists with local communities involved in ecological restoration projects through reforestation. This initiative will allow travelers to contribute to reforestation by planting trees in areas essential for sustainable tourism.
- In May 2022, Exodus Travels Ltd. was recognized as the Sustainability Champion of the Year Awards for their eco-friendly efforts, which include a commitment to rewilding 100 square meters of land for every customer and a goal to reduce their carbon footprint by 50% before 2030.
Wildlife Tourism Key Market Trends
- Increasing popularity of sustainable wildlife tourism: With growing concerns about the impact of tourism on the environment, there has been a shift towards sustainable and responsible wildlife tourism practices. This includes measures such as eco-tourism, low-impact tourism, and responsible wildlife watching.
- Technology advancements: Technology has played a key role in the growth of wildlife tourism, with the use of advanced cameras, drones, and other equipment making it easier for tourists to observe and interact with wildlife.
- Growing demand for unique experiences: Consumers are increasingly looking for unique and personalized experiences, which have led to the growth of niche markets within wildlife tourism such as bird watching, whale watching, and wildlife safaris.
Wildlife Tourism Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our Global Wildlife Tourism Market analysis, the market encompasses a range of activities, from wildlife safaris and bird watching to marine tours and animal sanctuaries. In recent years, there has been a surge in interest in sustainable and responsible wildlife tourism, driving growth in this sector. As more and more people become aware of the importance of preserving wildlife and habitats, they are seeking out opportunities to experience these creatures in their natural habitats, while also contributing to their conservation. Wildlife tourism also has significant economic benefits for local communities, creating jobs and driving economic growth. In countries like South Africa, Kenya, and Tanzania, wildlife tourism is a major source of income, supporting thousands of jobs and contributing to the local economy. However, it's essential to balance the economic benefits of wildlife tourism with the need to protect these vulnerable ecosystems and species. Sustainable tourism practices prioritising conservation and responsible tourism are critical to ensuring that future generations can experience the wonder and beauty of our planet's wildlife.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 136.83 Billion |
| Market size value in 2031 | USD 249.45 Billion |
| Growth Rate | 6.9% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Wildlife Tourism Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Wildlife Tourism Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Wildlife Tourism Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Wildlife Tourism Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Wildlife Tourism Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Wildlife Tourism Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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