Wildlife Tourism Market Size, Share, Growth Analysis, By Group(Solo, Couple, Family, Groups/Friends), By Booking Mode(Direct, Marketplace Booking, Travel Agent), By Region - Industry Forecast 2025-2032

Global Wildlife Tourism Market size was valued at USD 136.83 Billion in 2022 and is expected to grow from USD 146.27 Billion in 2023 to reach USD 249.45 Billion by 2031, at a CAGR of 6.9% during the forecast period (2024-2031).

Global Wildlife Tourism Market is highly competitive, with numerous companies operating in this sector. Major players in the industry include tour operators, travel agencies, and accommodation providers. Some of the well-known players in this market include TUI Group, G Adventures, Intrepid Group, Lindblad Expeditions, and Natural Habitat Adventures. The market is characterized by intense competition, as players strive to offer unique experiences to attract more customers. In addition, sustainability and responsible tourism practices have become increasingly important, with consumers emphasising eco-friendly and socially responsible travel. Companies are increasingly investing in technology to enhance the customer experience, with advancements in areas such as wildlife tracking, virtual reality, and mobile applications. Some companies also partner with conservation organizations and local communities to support conservation efforts and promote sustainable tourism. 'TUI Group (Germany)', 'G Adventures (Canada)', 'Intrepid Group (Australia)', 'Lindblad Expeditions (US)', 'Natural Habitat Adventures (US)', 'Abercrombie & Kent (US)', 'Ecoventura (Ecuador)', 'Exodus Travels (UK)', 'Micato Safaris (Kenya)', 'Tauck (US)', 'World Expeditions (Australia)', 'African Travel, Inc. (US)', 'Wildlife Safari (US)', 'Discover Corps (US)', 'Road Scholar (US)', 'Steppes Travel (UK)', 'Wildland Adventures (US)', 'Audley Travel (UK)', 'Ker & Downey (US)', 'Jacada Travel (UK)'

With increasing awareness of environmental conservation and sustainability, people are becoming more interested in ecotourism and wildlife conservation. Wildlife tourism allows travelers to learn about conservation efforts and wildlife preservation, while also enjoying unique experiences.

Increasing popularity of sustainable wildlife tourism: With growing concerns about the impact of tourism on the environment, there has been a shift towards sustainable and responsible wildlife tourism practices. This includes measures such as eco-tourism, low-impact tourism, and responsible wildlife watching.

North America dominated the global wildlife tourism market, with the United States and Canada being the major contributors to its growth. The region is home to some of the world's most popular national parks and wildlife reserves, including Yellowstone National Park and the Canadian Rockies. The region has also seen increased demand for sustainable tourism, with travelers seeking eco-friendly wildlife experiences. The dominance of North America in the global wildlife tourism market presents significant opportunities for companies operating in the region. Popular national parks and wildlife reserves provide a wealth of opportunities for tour operators and travel companies to offer wildlife experiences to travelers. Additionally, the increasing demand for sustainable tourism practices presents a unique opportunity for businesses to differentiate themselves and appeal to environmentally conscious travelers. By offering eco-friendly wildlife experiences, businesses can tap into a growing market segment and establish themselves as leaders in responsible tourism practices.