USD 34.70 Billion
Window Covering Market Size, Share, Growth Analysis, By Application(Residential and Commercial), By Distribution Channels(Online and Offline), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25F2051 |
Region:
Global |
Published Date: April, 2024
Pages:
223
|Tables:
59
|Figures:
77
Window Covering Market Insights
Window Covering Market size was valued at USD 37.37 Billion in 2023 and is poised to grow from USD 40.25 Billion in 2024 to USD 72.86 Billion by 2032, growing at a CAGR of 7.7% during the forecast period (2025-2032).
As the world gets increasingly urbanised, homes are being modified and redone to include social and private spaces that reflect the idea of shared living. This creates new opportunities for market vendors that are investigating growth and consumption in the residential and commercial sectors. In addition to enhancing interior space privacy, window coverings have evolved to become a significant component of house décor. In terms of commercial energy efficiency measures, these covers enhance functionality. The market is anticipated to expand as a result of government programmes aimed at boosting home construction and remodelling throughout numerous regions. For instance, the National House Building Council (NHBC) reported that 161,022 new dwellings were registered with the organisation, representing a 1% increase in the number of new homes registered to be built in the United Kingdom. The government also intends to increase yearly construction to 300,000 by 2025 through the employment of councils, housing organisations, and private homebuilders. The programme or plan had obtained financial support from the GoI as of August 26th, 2021, totalling about 31 billion.
US Window Covering Market is poised to grow at sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Residential
Fastest Growth
Residential
Growth Rate
7.7% CAGR
Global Window Covering Market 2021-2030 ($ Bn)
Country Share for North America Region- 2021 (%)
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Window Covering Market Segmental Analysis
Global Window Covering Market is segmented on the basis of Application, Distribution Channel, Type, Technology and region. By Application, the market is segmented into Residential, commercial. By Distribution Channels, market is segmented into, Offline, Online. By Type, Blinds & Shades, Curtains, Shutters, Others. By Technology, the market is segmented into Automatic and Manual. By region, the market is divided into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Window Covering Market Analysis by Application
With more than 55% of the total revenue in 2021, the residential segment dominated the market. Rising urbanisation in developing countries like China and India as well as an increase in the number of households are driving this segment growth. In addition, more than 800,000 new homes and more than 5.5 million existing homes were sold in the United States, according to the FMCA.
The commercial segment is expected to grow at the fastest CAGR. The market is also stimulated by expenditures in the standardisation of IT infrastructure and product development. The need for sliding and insulated profiles is currently being driven by replacement demand because of their enhanced insulating characteristics and simplicity of use.
Window Covering Market Analysis by Distribution Channels
The offline distribution channel dominated the global market. Because they have a wider assortment of designs and colors, consumers prefer home décor retailers like Home Center. Since wholesale markets are much less expensive than other markets in nations like India, consumers prefer to shop there.
The online channel is anticipated to grow at the fastest CAGR. Home décor businesses are increasingly using e-commerce to expand their customer bases. Retailers typically blend their conventional and online sales channels. UNCTAD research also revealed a 7% rise in the proportion of online shoppers who completed at least one purchase for home furnishings per 2 months.
Global Window Covering Market Size By Application 2021(%)
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Window Covering Market Regional Insights
North America dominated the global market. The United States Census Bureau reports that in 2021, building expenses for public residential structures increased in the country. Spending on construction increased 7.9% over the same time in 2020 during the first 11 months of 2021. It is anticipated that the United States would make significant investments in house improvement and decoration.
Asia Pacific is anticipated to grow at the fastest CAGR. The swift development of developing nations like China and India has stimulated the regional market. The development of hotels and resorts has been fueled by the increase in tourism in nations like Thailand and Malaysia, which has resulted in a favorable situation.
Global Window Covering Market Size By Geography, 2021-2030
- Largest
- Fastest
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Window Covering Market Dynamics
Window Covering Market Drivers
Real Estate Market to Benefit from Booming
- In the near future, demand for window coverings is anticipated to increase across the nation due to the rising popularity of built, modular, and prefabricated homes. Over time, there has been a noticeable increase in the real estate industry in India. The residential market in India is predicted to increase significantly over the next few years, supported by government support, according to the India Brand Equity Foundation (IBEF). For instance, the Pradhan Mantri Awas Yojana (PMAY) project was started by the Indian government with the goal of constructing 20 million homes nationwide (in urban areas) by the year 2022.
Growing government support combined with technological innovation to support market progress
- In the upcoming years, new companies are likely to be attracted to the market as a result of recent improvements in the textile industry, particularly in Asian nations. For instance, in order to support the domestic textile industry and draw sizable investments, the GoI suggested a plan for the creation of mega textile parks in India in its Budget 2021–22 in February 2021. Such government assistance is likely to result in inexpensive labor and raw materials being available from a manufacturing perspective
Window Covering Market Restraints
Seasonal Demand
- The demand for window coverings can be seasonal, with higher demand during certain times of the year, such as spring and summer, when consumers tend to invest in home improvement projects. This seasonality in demand can create challenges for manufacturers and retailers in managing inventory, production, and sales during off-peak seasons.
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Window Covering Market Competitive Landscape
The global window covering market is highly competitive, with many players operating in the industry. The market is characterized by the presence of both established and emerging players, who compete on the basis of product quality, price, design, distribution channels, and marketing strategies.
Top Player’s Company Profiles
- Graber (United States)
- Comfortex Window Fashions (United States)
- Levolor (United States)
- Luxaflex (Netherlands)
- Rollease Acmeda Pty Ltd (Australia)
- Nien Made Enterprise Co. Ltd. (Taiwan)
- Somfy Systems Inc. (France)
- QMotion Advanced Shading Systems (United States)
- Mechoshade Systems LLC (United States)
- Verosol Australia Pty Ltd (Australia)
- Kresta Holdings Limited (Australia)
- Benthin GmbH (Germany)
- Coulisse B.V. (Netherlands)
- Lotus & Windoware, Inc. (United States)
- Bandalux S.A. (Spain)
- BTX Intelligent Fashion LLC (United States)
- Window Blind Connection Inc. (United States)
- Hartmann & Forbes, Inc. (United States)
- Gräfenthaler Fenster und Sonnenschutz GmbH (Germany)
Window Covering Market Recent Developments
- In May 2023 In an attempt to appeal to affluent consumers, BIW Products, a manufacturer of curtains and blinds, has launched smart blinds that can be linked to smart home systems. The company's revenue target for 2023 is THB 200 million, with a sales rise of 65%. The growing trend of luxury homes has led to an increase in the need for blinds that are able to be operated by smart home technologies.
- The Designer Series and the Signature Series are two motorized architect roller blinds that SelectBlinds, an online retailer of custom window décor, will be releasing in March 2023. Both shades may be operated with a smartphone app or a remote control, and they come in a range of colors and fabrics. They also have a number of connectors with smart homes, including as Apple HomeKit, Google Assistant, and Amazon Alexa.
- The Pirouette ClearView Window Shading was introduced by American window coverings company Hunter Douglas in February 2023. With its unique translucent fabric, this revolutionary shade still diffuses sunlight and blocks UV rays while offering an almost unhindered view of the outside world. Both room-darkening and light-filtering opacities are offered.
Window Covering Key Market Trends
- Automation and Smart Solutions
Increasing adoption of smart home technologies and the growing demand for convenience and automation in home products are driving the trend of automated and smart window coverings. Motorized blinds, shades, and curtains that can be controlled remotely through smartphones or integrated with home automation systems are gaining popularity among consumers.
Window Covering Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our global window covering market analysis, the global market is a dynamic and growing industry that encompasses a wide range of products, including blinds, shades, curtains, shutters, and other window treatments. One of the prominent trends in the global market is the growing demand for automation and smart solutions. Motorized window coverings that can be controlled remotely through smartphones or integrated with home automation systems are gaining popularity among consumers due to the convenience and ease of use they offer. The global market is expected to continue its growth trajectory, driven by factors such as urbanization, residential construction, energy efficiency, customization, and automation. Manufacturers and retailers in the industry need to stay updated with market trends, consumer preferences, and technological advancements to capitalize on the market opportunities and address the challenges for sustainable growth.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 34.70 Billion |
| Market size value in 2031 | USD 67.65 Billion |
| Growth Rate | 7.7% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Window Covering Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Window Covering Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Window Covering Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Window Covering Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Window Covering Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Window Covering Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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