USD 5.9 Billion
Wine Packaging Market Size, Share, Growth Analysis, By Packaging Material (Glass, Plastic), By Product Type (Bottles, Barrels & Kegs, Bag-in-box), By Bulk Packaging (IBCs, Drums), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30F2044 |
Region:
Global |
Published Date: December, 2024
Pages:
198
|Tables:
116
|Figures:
81
Wine Packaging Market Insights
Wine Packaging Market size was valued at USD 6.2 Billion in 2023 and is poised to grow from USD 6.54 Billion in 2024 to USD 10.02 Billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).
The global wine packaging market has seen a rise in demand as the number of wine consumers worldwide is increasing, owing to the rising disposable income of millennials. Wine packaging not only protects and preserves the wine from within but, it is also used as a marketing tool. In recent years, online wine sales have increased due to the rising demand of the e-commerce industry, where proper wine packaging is of utmost importance, to save glass bottles from getting damaged during transportation. There is also a rise in demand for single-serve wine packages.
A significant shift towards eco-friendly wine packaging solutions can also be noticed. Using corrugated boxes in the wine industry for packaging purposes is a rising trend. Quite contrary to most markets, the Covid-19 pandemic has given an extra boost to the wine packaging industry, as more people turned to shopping for wine online, driving durable, sustainable, and consumer-friendly packaging. Therefore, key manufacturers today are specially designing sustainable, custom-made wine packaging for e-commerce to cater to the growing demand.
With such an evolving consumer landscape and increasing demand for premium wines, packaging also plays a crucial role in product differentiation and brand positioning. This market involves various packaging formats, including bottles, cans, and cartons, each offering unique features to meet the aesthetic and functional preferences of wine producers as well as consumers. Factors such as sustainability, convenience, and preservation are, therefore, driving innovations in the wine packaging market, making it a pivotal aspect of the global wine industry.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Glass
Fastest Growth
Metal
Growth Rate
5.5% CAGR
Global Wine Packaging Market ($ Bn)
Country Share for North America Region (%)
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Wine Packaging Market Segmental Analysis
Global Wine Packaging Market is segmented by Packaging Material, Product Type, Bulk Packaging, Closure, Distribution Channel, and region. Based on Packaging Material, the market is segmented into Glass, Plastic, Metal, Paperboard. Based on Product Type, the market is segmented into Bottles, Barrels & Kegs, Bag-in-box, Boxes & cartons, Labels, Cans, Others. Based on Bulk Packaging, the market is segmented into IBCs, Flexitanks, Drums. Based on Closure, the market is segmented into Natural Corks, Aluminium Screw Caps, Synthetic Corks. Based on Distribution Channel, the market is segmented into Online, Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Analysis By Packaging Material
The glass bottle segment of the wine packaging market holds the dominant share in this market. A majority of wine manufacturers prefer glass bottles, as they are inert, do not react with wine, and preserve the original flavors and aroma. Glass can also be recycled endlessly without loss in quality. Due to glass’s solid packaging, transparency, recyclability, and non-reactive character, they have been the topmost choice of wine companies for wine packaging solutions.
Metal packaging is the fastest-growing segment in the wine packaging market. Canned wine is incredibly lightweight, airtight, and is great as single-serve wine. These packages are also recyclable in nature. The metal Aluminum consumes far less energy for recycling than glass. These are factors that are making metal-packaged wine rapidly popular.
Analysis By Product Type
The Bottle segment dominates the wine packaging industry. Wine is most packaged in bottles; hence this segment has the dominant share. They have been traditionally and prevailingly chosen for aged wine. Bottles are immensely adaptable too. They come in various shapes, sizes, and colors, and can be personalized with a variety of labels & decorations.
The fastest-growing market is that of Cans in the wine packaging industry. This popularity can be mostly attributed to their cost-effectiveness and convenience. Cans offer ease in portability, catering to the rising demand for on-the-go and single-serving options. Additionally, cans are lightweight, reducing transportation costs and environmental impact. The ease of recyclability of can packaging also aligns with sustainability trends, appealing to environmentally conscious consumers.
Analysis By Closure
The natural cork segment in the wine packaging market is the dominant share holder. Natural cork closures are the most traditional and extensively used method of sealing wine, especially premium wines. They contribute to the aging process, allowing controlled oxygen exchange. The perception of cork as a symbol of quality and tradition, along with its ability to enhance wine characteristics, makes it the dominant segment in wine closures.
The screw cap wine closure, on the other hand is the fastest growing segment in the market. These are made of aluminium and offer and airtight seal to wine to preserve its freshness. Also, as opposed to traditional cork, these are much easier to use. These actors are driving the growth of screw caps in the wine packaging industry.
Analysis By Distribution Channel
The most dominant distribution channel in the wine packaging industry is the Offline segment. These include the traditional retail channels such as liquor stores, supermarkets and traditional wine shops. Offline channels often provide opportunities for wine tastings and events, allowing the consumers to sample wines before buying. This experiential aspect is a big reason for the dominance of this segment.
The fastest growing distribution channel is the Online channel. The online market has grown in recent years due to the convenience and its offering of browsing through options for comparing. Packaging during online sales is a critical matter, since bottles need to be secured during the transportation phase. This makes the online distribution channel the most rapidly growing one.
Global Wine Packaging Market By Packaging Material
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Wine Packaging Market Regional Insights
The dominating region in the Wine packaging market is North America. The growing demand in this region can be attributed to the widespread consumption of wine at various events, both social and corporate. This region has a dynamic and mature wine industry with a strong emphasis on innovative packaging. The rise in wine consumption, particularly premium and craft wines, has propelled the demand for diverse and sophisticated packaging solutions. There is also a growing trend in one-time-use wine bottles and online ordering. Due to this, there is also an increasing demand for non-glass bottle-based alternatives in this region. Additionally, a shift towards eco-friendly practices results in the adoption of sustainable packaging materials. This region's inclination towards wine tourism and experiential marketing has led to unique and visually appealing packaging designs. Finally, the presence of many wineries and the continuous introduction of new wine varieties contribute to the dominance of this region in the wine packaging market.
The fastest-growing market segment is that of Asia Pacific. There is an immense population boom in this region, along with the rising disposable income of the consumers. There is also a shift in customer preferences from traditional alcoholic drinks to wine in this region. As the percentage of individuals consuming wines is growing, the wine packaging industry is also seeing enormous growth. As wine culture gains prominence, the demand for diverse and aesthetically pleasing packaging options rises. The rise of e-commerce platforms for wine distribution further fuels the demand for innovative packaging that ensures product integrity during transportation. The region's dynamic economic growth, coupled with changing lifestyles and an emerging wine culture, makes the Asia Pacific the fastest-growing region.
Global Wine Packaging Market By Region
- Largest
- Fastest
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Wine Packaging Market Dynamics
Drivers
Rise in Wine Consumption on Worldwide Level
- There has been a worldwide growth in number of consumers of wine. This has directly led to the growth of the wine packaging market too. As more and more consumers are appreciating wines, there is a great deal of attention being put in by companies to make their package labelling more appealing and attractive for them. There has also been a significant expansion of the wine industry, both in traditional regions, as well as in emerging markets. These factors are together driving the growth in the wine packaging market.
Rise in E-Commerce
- The rise in the growth of e-commerce and online marketing provides consumers with a convenient way to explore and purchase wine. Online platforms allow for easy comparison of different types and prices of wine. This increases the necessity of good packaging solutions that can withstand shipping and handling. Packaging designed for secure transport and delivery gains importance in the e-commerce era. This factor has been a driving factor for the growth of the wine packaging market.
Wine Tourism
- There has been a significant rise in wine tourism and experiential marketing in recent years. Wineries and vineyards focus on creating packaging that enhances the overall wine-tasting experience or serves as a souvenir. Events and competitions are also held within the wine industry, often highlighting packaging excellence. There are recognition and awards for innovative and well-designed wine packaging. These factors have a positive impact on the wine packaging industry.
Restraints
High Fluctuations in Production Cost
- Fluctuations in the prices of raw materials, including glass, cork, and other packaging materials, can impact the overall production costs for wine packaging. Sudden price hikes decrease the profit margins for manufacturers. Glass bottles also add to the cost of wines due to reasons such as higher shipping costs. The cost of producing alternative and sustainable packaging solutions, such as eco-friendly materials and unique designs, becomes higher than traditional packaging methods. This poses a challenge for manufacturers, particularly smaller ones with limited budgets.
Supply Chain Disruptions
- The wine packaging sector is susceptible to significant consequences due to global supply chain disruptions and limited availability of raw materials. Natural disasters, geopolitical events (for example, the Russia-Ukraine war crisis), or health crises (for example the COVID-19 pandemic), have impacted the wine packaging market significantly
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Wine Packaging Market Competitive Landscape
The wine packaging market shows that major market players are spending a lot of money to improve and develop their wine packaging solutions. Key players in the wine packaging market have adopted various strategies, such as product launch, business expansion, and acquisition to expand their business and strengthen their market position. One of the primary strategies manufacturers are adopting in this industry is to reduce the operating cost, to reduce the overall cost of the product for the end consumer. Market players are also taking various strategic steps to expand their footprint using mergers and acquisitions, higher investments, and collaboration with other organizations. Competitors in the wine packaging market are consistently offering innovative designs, shapes, and sizes of wine packaging.
Top Player’s Company Profile
- Amcor Limited
- Ardagh Group SA
- Ball Corporation
- Encore Glass Inc.
- International Paper
- Saverglass
- Guala Closures
- Owens-Illinois (O-I)
- Maverick Enterprises
- Tetra Laval
- G3 Enterprises
- Verallia
- Packamama
- Amphora Packaging
Recent Developments
- In January 2024, Troon Vineyard & Farm, one of only four farms globally to be Regenerative Organic Gold Certified® and Oregon’s only Demeter Biodynamic® and Regenerative Organic Certified® farm, has introduced QR code links on every wine bottle, which will provide consumers with nutritional information, ingredients, and environmental aspects of their packaging. Their goal is to encourage transparency in the wine industry and empower consumers to make informed choices.
- In January 2024, Element [AL] Wines from the Bogle Family Wine Collection was announced as the first-of-its-kind wine brand with 750ml aluminium wine bottles that are extremely lightweight, infinitely recyclable, and are made in the shape of a traditional wine bottle.
- In December 2023, Vinca Wine, a canned wine company based in London, launched a new series of organic wine ranges from Sicily in 187ml cans from Ardagh Metal Packaging (AMP). These single-serve cans are filled by canning experts Los Bucaneros who operate both mobile and fixed canning operations in France and Iberia.
Wine Packaging Key Market Trends
- Sustainable Packaging: raditionally, wine packaging is always done in a glass bottle, with a natural cork closure. However, there is a growing emphasis on sustainable and eco-friendly packaging materials. Wine producers are exploring options such as lightweight glass bottles, recycled materials, and alternative packaging formats to reduce environmental impact. Alternative packaging formats, including bag-in-box, canned wine, and Tetra packs are also gaining popularity. These packaging solutions offer advantages such as portability, reduced packaging waste, and extended shelf life for certain wine varieties.
- Single Serve Packaging:There is a growing demand for Single-serve and miniature packaging options are becoming more prevalent, catering to consumers seeking convenience, portion control, and the ability to explore different wine varieties without committing to a full bottle.
- Interactive Packaging & Customizations:Brands are incorporating interactive elements into wine packaging to create a multisensory experience for consumers. Augmented reality, scented packaging, and other features contribute to this experience. On the other hand, personalized and customized packaging options are also becoming popular, as these allow consumers to create unique wine gifts or commemorate special occasions. Custom labels, engravings, and packaging designs tend to enhance the personal connection between the consumer and the product
Wine Packaging Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global wine packaging market analysis, there are several factors like a rise in wine consumption worldwide, online sale of wines, and tourism centred around wine, which are driving the wine packaging market. In this market, glass packaging holds the major share, whereas metal packaging is quickly gaining more popularity due to its lightweight and low cost. Bottled wine packaging is the most prevalent in this industry worldwide, but canned wines are growing rapidly in this market. Natural cork is the most common type of seal used in wine packaging, but most inexpensive wines are shifting towards screw caps, as they are much easier to use. Offline distribution channels of the wine packaging industry are still dominant, although online sales in rapidly increasing. North America has the largest market for wine packaging since it has the highest percentage of wine consumption in the world. Asia Pacific, on the other hand, is a rapidly growing market, where there is a huge population of millennials, with growing disposable income and a trend of trying non-traditional alcoholic beverages other than beer. The landscape of this market shows very close competition between leading players, who are dedicated to developing more cost-effective and environmentally sustainable options in the wine packaging market. Some key challenges faced by this market are the fluctuating costs of its raw materials and supply chain disruptions. Key market players need to continuously research and develop to bring economical packaging solutions to the market, which can reduce the overall cost of wine, without compromising with quality to attract more consumers to the wine industry.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 5.9 Billion |
| Market size value in 2031 | USD 9.5 Billion |
| Growth Rate | 5.5% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Wine Packaging Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Wine Packaging Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Wine Packaging Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Wine Packaging Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Wine Packaging Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Wine Packaging Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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