USD 164.26 Billion
Yoga Tourism Market Size, Share, Growth Analysis, By Type of Tourist(Adventure Tourists, Cultural Tourists, Health & Wellness Tourists, Spirituals Tourists), By Gender(Women and Men), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25Q2004 |
Region:
Global |
Published Date: April, 2024
Pages:
223
|Tables:
62
|Figures:
75
Yoga Tourism Market Insights
Yoga Tourism Market size was valued at USD 173.95 Billion in 2023 and is poised to grow from USD 184.21 Billion in 2024 to USD 291.41 Billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).
Yoga tourism has developed and expanded along with the "travel to feel better" trend. Yoga travel is a type of wellness travel. Yoga is characterised as the union of the body, mind, and soul. Yoga is frequently recommended as a way to improve breathing, decrease stress, build muscle, and increase flexibility. Many wellness companies have created online yoga and meditation sessions to help clients reduce their mental stress. Yoga Alliance, Yoga Journal, and Ipsos Public Affairs surveyed 2,000 people in total and 1,700 yoga practitioners. The latest survey shows that Americans spent $16 billion on equipment, classes, and accessories, up from $10 billion three years ago. Yoga practitioners spent $5.8 billion on courses and $4.6 billion on clothing, both of which are more than double of what they were a few years ago. Yoga, exercise, and spa vacations accounted for 17.8%, 17.1%, and 16.5% of all wellness getaways, respectively, according to a survey by Compareretreats.com Ltd. Retreats for detoxification (8.1%) and anti-stress (9.7%) were fourth and fifth, respectively. Detox getaways (8.1%) and anti-stress (9.7%) programmes took the fourth and fifth spots, respectively. Those who make a living off of regularly practising yoga are known as "yoga travellers." Daily or bimonthly yoga practice is devoted to half of them. In a nearby yoga studio, most of them attended yoga classes.
US Yoga Tourism Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Women
Fastest Growth
Women
Growth Rate
5.9% CAGR
Global Yoga Tourism Market ($ Bn)
Country Share for Asia Pacific Region (%)
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Yoga Tourism Market Segmental Analysis
Yoga Tourism Market is segmented on the basis of Gender, Type of Tourist, Source and region. By Gender, the Yoga Tourism Market is segmented into Women and Men. By Type of Tourist, Yoga Tourism Market is segmented into Adventure Tourists, Cultural Tourists, Health & Wellness Tourists, Spiritual Tourists. By Source, the Yoga Tourism Market is segmented into Internet, Instructor, Gyms, Meditation Centers. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Yoga Tourism Market Analysis by Type of Tourists
The dominant segment in the global yoga tourism market and is expected to continue growing at a fast pace. It is expected to grow at a CAGR of 9.9% during the forecast period. The demand for wellness tourism is increasing as people prioritize their physical and mental well-being. Yoga retreats that offer customized health and wellness programs are expected to appeal to this segment.
The fastest-growing segment in the global yoga tourism market is adventure tourists with CAGR 8.7% in 2023. Adventure tourism has seen a surge in popularity, particularly among millennials and Gen Z, as people seek to have unique and memorable experiences. Yoga retreats that combine adventure activities with yoga classes are expected to be in high demand in the coming years.
Yoga Tourism Market Analysis by Gender
In 2023, women controlled 79.6% of the market's revenue. The popularity of women-only vacations has grown over the past ten years, with some tour operators reporting a 200% increase in only the previous few years. In recent years, there have been a lot of retreats in Bali that are exclusively for women. Nepal is seeing an increase in the popularity of women-only hikes.
From 2024 to 2031, a CAGR of 9.1% is anticipated for the demographic of men who prefer yoga travel. Ipsos Public Affairs surveyed 2,000 people overall and 1,700 yoga practitioners for a survey that was jointly done by Yoga Alliance and Yoga Journal. It's surprising to see that gender disparities are getting smaller over time. According to recent data, women currently make up 72.0% of practitioners, compared to men's 28.0%.
Global Yoga Tourism Market Size By Gender (%)
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Yoga Tourism Market Regional Insights
With a 54.8% market share in 2023, the Asia Pacific region held the majority of the market. The United Nations World Tourism Organization (UNWTO) conducted data that shows that outbound passengers from Asia and the Pacific now make up 37.0% of all tourists worldwide, with spending on international travel doubling in the last ten years (APAC). Practically every aspect of the health business has been influenced by Asian healing theories and practices for decades, from yoga and Ayurveda to traditional Chinese medicine's concept of balance and vitality.
From 2024 and 2031, North America is anticipated to see a CAGR of 5.7%. The growing popularity of holistic therapies that encourage health and wellness travel is one of the major factors driving the yoga tourism industry in North America. The market position is also predicted to improve over the course of the projection period due to the growing importance of both physical and mental health as well as the high level of disposable income in this region.
Global Yoga Tourism Market Size By Geography
- Largest
- Fastest
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Yoga Tourism Market Dynamics
Yoga Tourism Market Drivers
Increasing awareness of the health benefits of yoga
- As more people become aware of the physical, mental, and emotional benefits of practicing yoga, there is a growing interest in yoga tourism as a way to combine travel with wellness. Yoga is known to have numerous health benefits, including stress reduction, improved flexibility, increased strength, better posture, and improved immune function. It is also believed to have mental health benefits, such as reducing anxiety and depression and improving overall well-being.
Increasing availability of yoga retreats and centers
- Over the past decade, there has been a significant increase in the number of yoga retreats and centers around the world, offering a wide range of yoga and wellness experiences. This growth in availability has made yoga tourism more accessible and affordable, attracting a broader range of travelers who are interested in experiencing the benefits of yoga and wellness. Many of these retreats and centers are located in picturesque natural settings, such as mountains, beaches, and forests, which adds to the overall appeal of the experience.
Yoga Tourism Market Restraints
Competition from other wellness activities
- As wellness tourism continues to grow in popularity, yoga tourism competes with other wellness activities, such as spa retreats, fitness retreats, and meditation retreats. While yoga is often a core component of many wellness retreats, these retreats may also offer a wide range of other activities and treatments, such as massages, facials, fitness classes, and nutritional counselling. This can make it challenging for yoga tourism to stand out in the crowded wellness market.
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Yoga Tourism Market Competitive Landscape
A small number of well-established businesses and recent newcomers define the market. A lot of major players are putting more of an emphasis on the expanding yoga tourism trend. The businesses are broadening their range of services in an effort to maintain market share.
Yoga Tourism Market Top Player’s Company Profiles
- Yoga International (US)
- Yoga Journal (US)
- Yoga Alliance (US)
- Gaia, Inc. (US)
- BookYogaRetreats (Netherlands)
- CorePower Yoga (US)
- Pure Yoga (Hong Kong)
- Ananda in the Himalayas (India)
- Manduka (US)
- Liforme (UK)
- YogaWorks (US)
- Iyengar Yoga Institute of San Francisco (US)
- Yoga Download (US)
- YogaGlo (US)
- Yogaworks (US)
- Wanderlust (US)
- Sivananda Ashram Yoga Retreat (Bahamas)
- Yogaville (US)
- Tripaneer (Netherlands)
- Yoga retreats Spain (Spain)
Yoga Tourism Market Recent Developments
- In December 2022, the adventure travel marketplace TourRadar published its first Climate Action Plan, urging all 2,500 tour operators to implement sustainable measures by 2030 and create a tool for measuring carbon emissions' impacts.
- In May 2022, Visitors who stay at resorts in the coastline glitzy areas can participate in yoga retreats on Binh Lap Island for a fresh and intriguing experience.
- In March 2022, the first-ever partnership between fashion label Sretsis and Kamalaya Koh Samui gives wellness resorts a flirty and feminine feel. Elite checks in for a floral recharge
Yoga Tourism Key Market Trends
Growth of online platforms
- Online yoga classes and apps have become increasingly popular in recent years, providing travellers with the flexibility to practice yoga from anywhere in the world, at any time. Several online platforms offer yoga classes, including YogaGlo, YogaDownload, and Glo. These platforms offer a wide variety of classes, from traditional yoga practices to yoga-inspired workouts, and cater to a range of skill levels, from beginners to advanced practitioners.
Yoga Tourism Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our global yoga tourism market analysis, the market is driven by several factors such as increasing awareness of the health benefits of yoga, growing interest in wellness tourism, and rising demand for unique travel experiences. However, the market also faces several challenges, including competition from other wellness activities. The market is the growing popularity of yoga retreats and centers, which offer travelers an immersive and authentic yoga experience in a natural setting. Yoga retreats and centers can be found all over the world, from the mountains of India to the beaches of Bali and cater to a wide range of interests and preferences, from traditional yoga practices to yoga-inspired workouts. Another trend is the increasing use of technology to make yoga more accessible to travelers. Online yoga classes, apps, and other digital tools have made it easier than ever for travelers to practice yoga on the go, whether they're in a hotel room or on a beach.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 164.26 Billion |
| Market size value in 2031 | USD 275.17 Billion |
| Growth Rate | 5.9% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Yoga Tourism Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Yoga Tourism Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Yoga Tourism Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Yoga Tourism Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Yoga Tourism Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Yoga Tourism Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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