Yogurt and Probiotic Drink Market Size, Share, Growth Analysis, By Product(Yogurt Drink and Probiotic Drink), By Distribution Channel(Online and Offline), By Region - Industry Forecast 2024-2031

Global Yogurt and Probiotic Drink Market size was valued at USD 79.4 billion in 2021 and is poised to grow from USD 86.9 billion in 2022 to USD 182.9 billion by 2030, growing at a CAGR of 9.7% in the forecast period (2023-2030).

The increased science and innovation-related research on gut health, which has emerged as an important concern for many consumers, the awareness of conventional foods to functional foods that are more nutrient-denser and healthier are all factors that are bolstering the demand for yogurt and probiotics. According to a Food Dive piece, 60% of consumers drank yogurt in June 2021 for gut/digestive health and 70% will do so for overall health and wellness. It is anticipated that these elements will be advantageous as the business grows.

Yogurt and probiotic beverages are becoming more popular as a result of the COVID-19 outbreak, which has also increased demand for alternative foods and nutritional interventions through diets that support the modulation of the human immune system and avoid infections. Nearly 60% of consumers preferred probiotic-based products to support the immune system after the COVID-19 pandemic, according to a survey done by Chobani, LLC, in December 2020. Yogurt drinks now have more market opportunities thanks to the growing demand for healthy products that are simple to integrate into daily activities and lifestyles. Global product demand is being driven by the positioning of these drinks as the cornerstone of healthy nutrition and the rise in public knowledge of their health benefits.

The product also contains a number of minerals that aid in digestion, such as vitamin C, zinc, potassium, malic acid, and citric acid. In the upcoming years, industry development is anticipated to be fueled by these product launches. Sales of yogurt drinks were primarily driven by the sanctification (replacing meals with snacks) of yogurt drinks as a breakfast food, a rise in the appeal of nutritive & immunity-boosting foods, and an increase in the practice of eating food at home. In January 2022, roughly 78% of consumers preferred snacking to "take care of their body" and satisfy their "nutritional needs," according to an article in Soyland Publishing.

Due to their extreme convenience and ability to easily integrate into an active lifestyle, more and more consumers are choosing yogurt drinks or beverages for breakfast. The importance of preventive healthcare has been highlighted by rising healthcare expenses and widespread internet use. As a consequence, the number of probiotic drinks on the market today has significantly increased over the past few years.