USD 2.15 billion
Report ID: SQSG25H2003 | Region: Global | Published Date: October, 2022 | Pages: 157
Global Zero Turn Mowers Market was valued at USD 2.15 billion in 2021 and it is expected to reach at USD 2.65 billion by 2028, at a CAGR of 3.07% over the forecast period (2022-2028).
Growing consumer interest in gardening activities, as well as growing use of remote-controlled and GPS-enabled devices, are key factors in the global zero turn mowers market. With remote control and GPS, the equipment is now simple to track and operate. Another key reason driving growth in the global zero turn mowers market is an increase in the number of infrastructure properties with vast lawns, as well as an increase in demand for landscaping services and backyard beautification. Other major drivers include rising urbanization and changing lifestyles, which are boosting the creation and upkeep of parks and green spaces, which are fuelling market expansion. The development of sustainable cities and the expansion of commercial building are likely to create new economic opportunities, resulting in the rapid growth of the zero turn mowers market. Technological advancements that result in zero-turn mowers with several state-of-the-art variations and unique features such as improved ergonomics and lower maintenance will drive market expansion in the future.
Other potential exists in the development of electric and battery-powered mowers, as consumers want cleaner, zero-emission equipment. As a result, the market has a lot of room to grow. However, there are certain constraints, such as the high cost of owning and maintaining the equipment and consumers' preference to rent rather than purchase zero-turn mowers. These factors may have a negative influence on the growth of the global zero turn mowers market.
Global Market Size
USD 2.15 billion
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Global zero turn mowers market is segmented based on cutting width, power source, horsepower, yard space, application, distribution channel. Based on cutting width, market is segmented into Less than 50 inches, 50-60 inches, more than 60 inches. Based on power source, market is segmented into gas, diesel, and electric. Based on horsepower market is segmented into Low (less than 10HP), Medium (10HP – 25HP), High (more than 25HP). Based on yard space market is segmented into small yard (less than 1 acre), Medium yard (1 to 3 acres), Large yard (more than 3 acres). Based on application market is segmented into Residential, Commercial. Based on distribution channel market is segmented into direct sales, indirect sales.
Analysis by Cutting Width:
Based on the cutting width global zero turn mowers market is divided into Less than 50 inches, 50 to 60 inches, more than 60 inches, and Others. The category larger than 60 inches dominates the market. Because of its rapid speed and capacity to cover wide areas, it is ideal for commercial purposes. With its use, cutting time is greatly decreased. The 50-to-60-inch sector is predicted to increase rapidly in the future because to rising consumer interest in gardening, beauty, and landscaping, among other things.
Analysis by Application:
Based on application, the market is segmented into Residential, Commercial. Due to increased demand from public bodies for beauty of public areas and strong demand from infrastructural properties, the commercial segment accounts for the largest proportion of the zero turn mowers market. The residential segment is predicted to increase rapidly in the future as a result of changing lifestyles and a growing interest among household owners in leisure activities such as gardening.
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Based on region global zero turn mowers market is segmented into North America, Asia Pacific, Europe, Latin America and Middle East Africa.
In 2020, the North America market dominated the global market, accounting for more than 36.5 % of revenue share. The region is predicted to grow at a compound annual growth rate (CAGR) of more than 5.0%. The increase in the number of landscaping activities, together with the number of golf courses in the region, is one of the key reasons for the predicted expansion. According to the R & A Group, there were 16,905 golf course facilities in the region in 2020. During the projected period, Asia Pacific is expected to have the fastest CAGR, reaching 6.0 %. Rising construction activity in emerging economies such as China and India are ascribed to the expansion. Europe is also predicted to increase significantly during the projection period. One of the key elements driving the zero turn mowers industry is the region's growing popularity of urban gardening.
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Zero Turn Mowers' Manoeuvrability Range and Reduced Mowing Time
Zero turn mowers' manoeuvrability range and reduced mowing time to fuel market growth. The mobility range of zero turn machines allows for simple movement around flower beds, trees, and other obstructions in the yant, making them easier to handle than a regdar lawn tractor. These save time by eliminating back and forward movements and lowering the number of loops around bushes. As a result, when compared to ordinary mowing machines, these machines save time due to their ability to rotate quickly and make correct turns when mowing. Furthermore, the majority of these feature custom-fabricated decks that are meant to cut faster than lawn tractors.
Regardless of the numerous uses offered by z-t mowers, there are definite drawbacks limiting the market growth. To begin with, if the slope of a field angle is greater than 10 degrees, these are not safe to use since they may rollover. Mowing on wet ground also increases the risk of slipping or losing control, which can damage the lawn due to its weight.
Furthermore, lawn mowers and their gas-powered engines contribute significantly to air pollution, particularly older models lacking catalytic conversion devices. According to the U.S. Environmental Protection Agency (EPA), using a gas-powered mower for an hour produces hydrocarbons comparable to driving a car for approximately 200 miles.
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The global zero turn mowers market is fragmented, with a prominent market player acquiring a sizable portion. Some of the market's leading companies are Generac Power Systems, Inc., Deere & Company, Altoz, BigDog Mower Co., Ariens, Husqvarna AB, Textron Inc., Stanley Black & Decker, Inc., Bad Boy Mowers, and The Toro Company. Several large firms are forming multiple strategic alliances in order to increase their market share and get a competitive edge.
Top Players in the Global Zero Turn Mowers Market
In July 2021, Husqvarna Group and Etteplan extended their successful outsourcing agreement in technical information, with an emphasis on digitalization and user-centric content.
On 31 March 2021, M&M’s Japanese subsidiary works with Kubota. Mahindra & Mahindra’s Japanese subsidiary, Mitsubishi Mahindra Agricultural Machinery Co., Ltd., Japan, and Kubota Co., Ltd., Japan, announced a business collaboration agreement.
Increasing Technological and Operational Advancements
ZT mower manufacturers are increasingly investing in operational and technological breakthroughs. Operator comfort while mowing is critical for increasing mower efficiency. This needs the installation of superior suspensions and comfortable seating, which are becoming increasingly popular since they provide smooth rides while maintaining mowing quality. Furthermore, mixing both green materials and hardscape in lawns allows for additional manoeuvrable possibilities in mixed environments. Users prefer the quick on/off feature, and the ability to move through tighter places contributes to the increased acceptance of these mowers. Furthermore, end-users are becoming interested in digital apps and website options for maintaining, operating, and monitoring mowing equipment. This assists operators in reviewing maintenance history, parts status, landscaping efficiency, and so on.
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According to our global zero turn mowers market analysis, rising demand for outdoor power and lawn equipment, and a rise in building of golf courses across the world is a key driver for the growth of the zero turn mower market. North America dominated the global zero turn mower market as a result of increased investment in gardening technologies, increased investment by both public and private organizations, and the region's strong presence of important players. The market is being driven by a growth in commercial infrastructure, urban gardening, and rising demand for green building solutions and landscaping in Asia Pacific.
|Market size value in 2021||USD 2.15 billion|
|Market size value in 2028||USD 2.65 billion|
|Forecast Unit (Value)||USD Billion|
|Regions covered||North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)|
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Parent Market Analysis
KEY MARKET INSIGHTS
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
For the Global Zero Turn Mowers Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Zero Turn Mowers Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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