Global Action Camera and Accessories Market

Global Action Camera And Accessories Market Size, Share, Growth Analysis, By Product Offerings(Action Cameras, Action Camera Accessories (Batteries), By Technology(Full HD, Ultra HD), By Frame Rate(31-60 fps, 15-30 fps), By Distribution Channel(Online, Offline), By End User(Personal, Professional), By Application(Sports, Travel & Tourism) - Industry Forecast 2022-2028


Report ID: SQSG25E2021 | Region: Global | Published Date: December, 2022 | Pages: 157

Global Action Camera And Accessories Market Insights

Global Action Camera and Accessories Market was valued at USD 5.2 billion in 2021, and it is expected to reach a value of USD 12.23 billion by 2028, at a CAGR of more than 13% over the forecast period (2022-2028).

Action cameras are digital cameras that are meant to capture action while completing tasks. These cameras are tiny and sturdy, and they are usually waterproof and shockproof, making them ideal for high-intensity sports. Accessories for action cameras are used to mount, position, support, protect, and charge the cameras. Batteries, modifications, mounts, protectors, and other accessories are among them. Furthermore, the growing popularity of action cameras in professional activities as well as outdoor adventures is boosting the action camera and accessories market. On the other hand, technical advancements in the consumer electronics industry, such as the incorporation of AI and VR methods in cameras, are considerably contributing to the expansion. Consumer electronics sector evolution, such as sensor miniaturisation and widespread usage of smart gadgets, is expected to favourably effect market development. The market has been driven by features such as mobility, ease, compact size, and adaptability. The latest generation of action cameras frequently have add-ons that enable Wi-Fi and other functionalities that link action camera users to other devices.

Waterproof housings for action cameras and gadgets have provided producers with several options. For example, the Nikon KeyMission360 comes with an in-built waterproof case, but the Veho K2Pro 4K requires the purchase of an aftermarket housing. Furthermore, Wi-Fi compatibility and mobile app compatibility are other frequent aspects wherein internet technology drives the relevance of network connectivity in cameras. As a result, manufacturers concentrate on equipping the camera with cutting-edge technology and functions that meet customers' expectations.

Market snapshot

Global Market Size

USD 5.2 billion

Largest Segment

Full HD

Fastest Growth

Ultra HD

Growth Rate

more than 13% CAGR

Global Action Camera and Accessories Market, 2021-2028 ($ Bn)
Country Share for North AmericaRegion- 2021 (%)
Global Action Camera and Accessoeries Market By Technology, 2021-2028 (%)
Global Action Camera and Accessoeries Market By Technology, 2021-2028 (%)

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Global Action Camera And Accessories Market Segmental Analysis

Global Action Camera and Accessories Market is segmented based on the Product Offerings, Technology, Frame Rate, Distribution Channel, End User, Application, and region. Based on Product Offerings, the market is segmented Action Cameras, Action Camera Accessories (Batteries, Mounts, Mods, Protectors, Other Accessories). Based on Technology, the market is segmented into Full HD, Ultra HD, and SD. Based on Frame Rate, the market is categorized into 31-60 fps, 15-30 fps, 61-120 fps, and 121-240 fps. Based on Distribution Channel, the market is segmented into Online and Offline. Based on End User, the market is segmented into Personal, and Professional. Based on Application, the market is segmented into Sports, Travel & Tourism, Recreational Activities, Entertainment & Media Automotive, Emergency Services, and Other Applications. By region, the market is segmented into North America, Asia Pacific, Europe, Latin America, and MEA.

Analysis by Product Offerings

In terms of revenue and volume, the action cameras category is predicted to account for the highest proportion in 2021. Action cameras are becoming increasingly popular in the tourist and sports application industries. The adventure and extreme sports businesses are among the fastest expanding in the tourist and leisure industries. In recent years, tourists, residents, and professionals have increased their participation in these sports and adventurous activities. The growing popularity of filming and streaming sports footage is driving increased demand for action cameras. These cameras allow participants to connect them to body parts and film them while performing. Action cameras' excellent stability, broad viewing angles, and lightweight design encourage its use in sports applications.

Analysis by Distribution Channel

The online segment is expected to command the largest share in terms of revenue and volume in 2021 due to the high purchase of electronic products from online stores and websites. Because of the huge discounts, availability of multiple options, review-based shopping, and home delivery benefits, consumers all over the world are shifting to online purchases. Online electronics stores and manufacturer websites, for example, allow users to order cameras from anywhere in the world.

Global Action Camera and Accessoeries Market By Technology , 2021 (%)

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Global Action Camera And Accessories Market Regional Insights

North America was the largest market for action cameras and accessories in 2021, followed by Europe and Asia-Pacific. North America's large share is due to the presence of key players in the region, as well as the high demand for digital cameras in various application industries. Furthermore, due to the presence of a technically savvy population, the high adoption of internet-based content creation and blogging trends in the United States is a key factor driving market growth.

The Middle East and Africa, as well as Latin America, are experiencing significant market growth.

Global Action Camera and Accessoeries Market By Region, 2021-2028
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Global Action Camera And Accessories Market Dynamics

Driver

  • Travel blogging has grown dramatically in recent years. Tourists and travellers create videos and share them on online platforms such as YouTube, Instagram, and Facebook. Travel blogging is gaining traction among young travellers, and the global influence of online video platforms is growing rapidly. Travel bloggers require high-resolution cameras with advanced features such as image stabilisation and wide viewing angles that can capture high-quality video and images. In recent years, these trends have fueled the demand for action cameras.

Restraint

  • The availability of advanced substitute products such as smartphones and 360-degree cameras, as well as data security concerns related to action cameras and applications, are expected to stymie market growth.

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Global Action Camera And Accessories Market Competitive Landscape

To meet the growing demand for image stabilisation and wide viewing angles, manufacturers offer travel and tourism-specific cameras. Action camera manufacturers have worked to reduce camera size and weight in order to provide portable products. Camera mods, stands, and protectors are also being developed to cater to users in the travel and tourism industries.

Top Player's Company Profiles

  • GoPro, Inc. (U.S.)
  • Sony Corporation (Japan)
  • Insta360 (Arashi Vision Inc.) (China)
  • SJCAM (China), JVCKENWOOD Corporation (Japan)
  • TomTom International BV (Netherlands)
  • Garmin Ltd. (U.S.), SZ DJI Technology Co.Ltd. (China)
  • Drift Innovation (U.K.)
  • YI Technology (China)
  • Eastman Kodak Company (U.S.)
  • Nikon Corporation (Japan)
  • Rollie (Germany), Panasonic Corporation (Japan)
  • Xiaomi (China)

Recent Developments

  • In September 2022, The X3, a new 360-degree sports camera from Shenzhen-based Insta360. The X3 can capture 5.7K 360-degree videos, which can then be edited using AI technologies in the Insta360 app, which includes intelligent reframing methods.
  • In March 2022, The "ONE RS" is Insta360's multi-lens anti-shake sporting camera. According to the company, by swapping lenses, the device can meet a variety of shooting needs. The ONE RS, the company's second versatile action camera, includes a brand-new 4K wide-angle boosting lens, an upgraded processor, and increased battery capacity.

Global Action Camera And Accessories Key Market Trends

  • Domestic and regional growth in the popularity of sports events, outdoor adventure, and active lifestyle activities such as trekking, mountain racing, and ice skating, as well as an increase in the number of sports enthusiasts and adventurists, are driving market growth. The action cameras are designed in such a way that the videos shot with them give viewers a first-person perspective. In recent years, the increased sale of Ultra HD variants has increased demand for 4K resolution in action cameras. It is also expected that the adoption of 4K display technology will outpace the demand for Ultra HD technology in the coming years. The increased use of social media platforms for sharing live videos and photos, as well as various promotional and marketing activities, is driving market growth. Individual social media adoption is increasing in developing countries such as India and China.
  • The creation of an ecosystem of interconnected devices, such as an action camera linked to an additional gadget that can be used for a variety of purposes, is also emphasised in the digital transformation and implementation of IoT. Hero Electronix, for example, unveiled the Qubo Smart Dashboard Cam with artificial intelligence in May 2022. It includes a 6-axis G-sensor that detects rapid shaking or impact and records it in an incident file that can be accessed via an Android and iOS smartphone app.

Global Action Camera And Accessories Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.

According to our Global Action Camera and Accessories Market, high increment in travel blogging to drive market growth travel bloggers promote tourism and have an impact on video equipment sales, including action cameras. Manufacturers offer travel and tourism-specific cameras to meet the growing demand for image stabilisation and wide viewing angles. The action cameras segment accounted for the lion's share of the overall action camera & accessories market in terms of revenue and volume. The online segment is expected to grow at the fastest rate in terms of revenue and volume due to global consumer preference for online purchases. North America was the largest market for action cameras and accessories in 2021, followed by Europe and Asia-Pacific.

Report Metric Details
Market size value in 2021 USD 5.2 billion
Market size value in 2028 USD 12.23 billion
Growth Rate more than 13%
Base year 2021
Forecast period 2022-2028
Forecast Unit (Value) USD Billion
Segments covered
  • Product Offerings
    • Action Cameras, Action Camera Accessories (Batteries, Mounts, Mods, Protectors, Other Accessories
  • Technology
    • Full HD, Ultra HD, SD
  • Frame Rate
    • 31-60 fps, 15-30 fps, 61-120 fps, 121-240 fps
  • Distribution Channel
    • Online, Offline
  • End User
    • Personal, Professional
  • Application
    • Sports, Travel & Tourism, Recreational Activities, Entertainment & Media Automotive, Emergency Services, Other Applications.
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • GoPro, Inc. (U.S.)
  • Sony Corporation (Japan)
  • Insta360 (Arashi Vision Inc.) (China)
  • SJCAM (China), JVCKENWOOD Corporation (Japan)
  • TomTom International BV (Netherlands)
  • Garmin Ltd. (U.S.), SZ DJI Technology Co.Ltd. (China)
  • Drift Innovation (U.K.)
  • YI Technology (China)
  • Eastman Kodak Company (U.S.)
  • Nikon Corporation (Japan)
  • Rollie (Germany), Panasonic Corporation (Japan)
  • Xiaomi (China)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Action Camera And Accessories Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Action Camera And Accessories Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Action Camera And Accessories Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Action Camera And Accessories Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Action Camera And Accessories Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Action Camera And Accessories Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQ's

Global Action Camera and Accessories Market was valued at USD 5.2 billion in 2021, and it is expected to reach a value of USD 12.23 billion by 2028, at a CAGR of more than 13% over the forecast period (2022-2028).

To meet the growing demand for image stabilisation and wide viewing angles, manufacturers offer travel and tourism-specific cameras. Action camera manufacturers have worked to reduce camera size and weight in order to provide portable products. Camera mods, stands, and protectors are also being developed to cater to users in the travel and tourism industries.'GoPro, Inc. (U.S.)','Sony Corporation (Japan)','Insta360 (Arashi Vision Inc.) (China)','SJCAM (China), JVCKENWOOD Corporation (Japan)','TomTom International BV (Netherlands)','Garmin Ltd. (U.S.), SZ DJI Technology Co.Ltd. (China) ','Drift Innovation (U.K.)','YI Technology (China)','Eastman Kodak Company (U.S.)','Nikon Corporation (Japan)','Rollie (Germany), Panasonic Corporation (Japan)','Xiaomi (China) '

Travel blogging has grown dramatically in recent years. Tourists and travellers create videos and share them on online platforms such as YouTube, Instagram, and Facebook. Travel blogging is gaining traction among young travellers, and the global influence of online video platforms is growing rapidly. Travel bloggers require high-resolution cameras with advanced features such as image stabilisation and wide viewing angles that can capture high-quality video and images. In recent years, these trends have fueled the demand for action cameras.

Domestic and regional growth in the popularity of sports events, outdoor adventure, and active lifestyle activities such as trekking, mountain racing, and ice skating, as well as an increase in the number of sports enthusiasts and adventurists, are driving market growth. The action cameras are designed in such a way that the videos shot with them give viewers a first-person perspective. In recent years, the increased sale of Ultra HD variants has increased demand for 4K resolution in action cameras. It is also expected that the adoption of 4K display technology will outpace the demand for Ultra HD technology in the coming years. The increased use of social media platforms for sharing live videos and photos, as well as various promotional and marketing activities, is driving market growth. Individual social media adoption is increasing in developing countries such as India and China.

North America was the largest market for action cameras and accessories in 2021, followed by Europe and Asia-Pacific. North America's large share is due to the presence of key players in the region, as well as the high demand for digital cameras in various application industries. Furthermore, due to the presence of a technically savvy population, the high adoption of internet-based content creation and blogging trends in the United States is a key factor driving market growth.

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