Confectionery Market Size, Share, Growth Analysis, By Product Type, By Age Group, By Price Point, By Distribution Channel, By Region - Industry Forecast 2024-2031


Report ID: SQMIG30I2313 | Region: Global | Published Date: December, 2024
Pages: 157 |Tables: 118 |Figures: 77

Confectionery Market Insights

Global Confectionery Market size was valued at USD 210.30 billion in 2022 and is poised to grow from USD 217.87 billion in 2023 to USD 289.12 billion by 2031, growing at a CAGR of 3.6% during the forecast period (2024-2031).

Candy and sweets are referred to as confectionery, as is a place where these things are sold. The consumer trend for more opulent and expensive chocolates and gums is a primary driver of the worldwide industry. Consumers are becoming more and more able to engage in excessive purchasing habits in order to fulfill their needs. In industrialized nations, there is an increasing demand for dark premium chocolate, which is expected to have a beneficial effect on the market for confectionery goods as a whole. For example, Hershey’s is the manufacturer with the highest sales. The IRI figures show that Hershey has increased its dollar share across various categories, with: 49.51 percent of the less than 3.5 oz. chocolate candy box, bag, or bar category, an increase of 1.18 percent. 39.18% of chocolate candy boxes, bags, and bars weighed more than 3.5 oz., an increase of 0.27 %. 58.29 percent, or 2.26 percent more, of the chocolate candy snack size market.

Mars comes in second among manufacturers, although the business also saw a decline in dollar share from the previous year. 32.84 percent of chocolate candy boxes, bags, and bars weighing less than 3.5 oz. were sold, a 2.5% decrease. In the above 3.5 oz. chocolate candy box, bag, or bar category, 28.75 percent fell, a 1.43 percent decrease. The category of chocolate candies in snack size fell by 4.31 percent to 31.5 percent.

Governments implemented stringent lockdowns and limited public movement as a result of the global COVID-19 pandemic, which had a devastating effect on the economy and food business. The early months of commodities production were heavily impacted by the shutdown of factories producing sugar and chocolate goods. For instance, The Hershey Company temporarily shut down all of its production facilities in the United States from March 16 until March 29, 2020, in response to the COVID-19 epidemic.

US Confectionery Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 210.30 billion

Largest Segment

Sugar

Fastest Growth

Sugar

Growth Rate

3.6% CAGR

Global Confectionery Market 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)

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Confectionery Market Segmental Analysis

Global Confectionery Market is segmented by product type, age group, price point, distribution channel and region. Based on product type, the market is segmented into chocolate confectionery (dark chocolate, milk chocolate, white chocolate), sugar confectionery (hard-boiled sweets, caramels and toffees, gums and jellies, medicated confectionery, mints) and gum (chewing gum, bubble gum). Based on age group, the market is segmented into children, adults and geriatric. Based on price point, the market is segmented into economy, mid-range and luxury. Based on distribution channel, the market is segmented into offline (supermarkets, convenience stores, specialty stores, pharmacies) and online (e-commerce websites, company-owned websites). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Confectionery Market Analysis by Type

In 2021, the chocolate segment held the largest share in the global confectionery market. The chocolate confectionery market is the largest internationally and is booming in emerging markets. Increasing disposable income and the constant expansion of developing economies are two key elements driving the demand for a variety of chocolates in the global market. Globally, there are many chances for producers of chocolate goods due to the increased adoption of westernized foods and customers' daily routines.

7.2 million metric tonnes of chocolate are consumed worldwide. Since there are 7.7 billion people on the globe, each of us consumes 2.2 pounds of chocolate annually on average. With the exception of Snickers, which drew more than 48 million buyers, Reese's Peanut Butter Cups, Hershey's Kisses, and KitKat by Hershey were all purchased by over 40 million customers a piece.

Confectioneries made of sugar and gum are also doing well overall. Manufacturers have been pushed to expand their manufacturing and distribution capabilities in foreign markets as a result of the growing demand from children, young people, and the working population for novel sweets, snack bars, and other goods. Sugar confectioneries are now more widely available in stores thanks to the launch of new goods with improved tastes and textures. For example, reduced Sugar by HI-CHEW is now available in the flavors of Mango and Strawberry and contains 30% less sugar than the original candy. In order to lower the sugar level while preserving the same fruity flavor and chewy texture, HI-CHEW Reduced Sugar has a second layer of fruit flavor created with dietary fiber (inulin). Natural and artificial tastes, concentrated fruit juices and puree, and no artificial colors are used in its production.

Confectionery Market Analysis by Distribution Channel

In 2021, the supermarkets/hypermarkets segment held the largest share in the global confectionery market. Customers all across the world are responding incredibly favorably to supermarkets and hypermarkets. Increased foot traffic on the floor is a result of consumers' growing reliance on these amenities, their freedom of choice, the mass merchandisers' more extensive product lines, and their bundling programs. Due to their busy and demanding schedules, consumers prefer to buy goods in bulk for a specific period of time. According to Statista's Global Consumer Survey, 87% of UK customers usually shopped at supermarkets for food and other necessities in 2021. Additionally, the average modern supermarket currently stocks 47,000 items, the bulk of which are made by a few groups of food businesses.

Additionally, the producers are emphasizing modest and consumer packs for the middle class. Promotion of confectionery sales through convenience, online shopping, and shopping centers. Online sales of chocolate increased from around 817 million dollars in 2019 to about 1.4 billion dollars in 2020. E-commerce sales of candies other than chocolate climbed from 655 million dollars in 2019 to about 1.2 million dollars in 2020. This is expected to boost the growth of the global confectionery market during the forecast period.

Global Confectionery Market By Type, 2021 (%)

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Confectionery Market Regional Insights

Europe accounted for the largest portion of the global confectionery market. Due to their increasingly tolerant eating habits and heightened taste preferences, customers are actively seeking out high-quality and premium chocolates over sugar confectionery goods. One of the key elements that are increasingly motivating consumers to include confectioneries in their daily routine is the triad of work-life, health concerns, and personal preferences.

Sales of organic chocolate, sugar-free chocolate, and vegan chocolate are driven by the growth in health consciousness among European customers and the ensuing increase in knowledge about the risks of ingesting sugar-enriched confectionery. For instance, the upscale chocolate company Love Cocoa debuted the region's first vegan chocolate bar with avocado. It is prepared from avocado powder that has been completely naturally freeze-dried. Additionally, businesses are developing novel packaging strategies to lengthen product shelf lives and rekindle customer interest in their chocolate brands. One of the biggest markets for bulk and specialty cocoa and chocolate, Germany offers the producing nation several chances as an export destination. The specialized cocoa and chocolate business has been expanding, meanwhile, as the bulk sector has already reached its saturation point. The enormous organic and sustainable cocoa industry, as well as the rising demand for darker chocolate, encourage this. The number of cocoa beans sold for export in 2021 was 567 tonnes, and 655 tonnes are anticipated to be sold this year. 273 thousand tonnes of cocoa beans, ten million two hundred thirty-two thousand tonnes of derivatives, and tonnes of chocolate.

Asia Pacific accounted for the second-largest proportion of the global confectionery market and has enormous potential for chocolate product consumption. The main drivers of the regional market's expansion include rapid urbanization, rising disposable income, a youthful, vibrant population, and the simple accessibility of confectioneries in consumer packs. The firms are taking advantage of these changes by actively pursuing facility expansions and mergers & acquisitions with local rivals. For example, Cargill is collaborating with a regional producer in western India to open its first chocolate manufacturing facility in Asia, helping the food sector fulfill this rising demand. The factory is anticipated to start producing 10,000 tonnes of chocolate compounds in mid-2021.

Global Confectionery Market By Geography, 2021 - 2028
  • Largest
  • Fastest

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Confectionery Market Dynamics

Confectionery Market Driver

  • Nowadays, since there are more consumers in the workplace, it is more difficult for them to maintain a healthy work-life balance. In order to provide customers with a balanced diet, producers and marketers are actively profiting on the introduction and promotion of a variety of chocolate snacks, including on-the-go snacks, chocolate bars, and others. They also concentrate on providing consumers with tiny, handy packaging that makes it possible for them to carry bars and sweets in their luggage. A spike in interest in dark chocolate is being attributed to its positive health effects.
  • Global consumer lives are also changing drastically, particularly with regard to daily eating and health. Numerous lifestyle problems, including diabetes, high blood pressure, etc., have increased as a result of these changes. Consumers are becoming increasingly concerned about obesity, overweight, and the diseases it causes, which is causing substantial problems for the sustainability of healthcare systems everywhere.
  • For example, Luker Chocolate reports a 50% rise in requests expressly for customized sugar-free and no-added sugar goods. Luker Chocolate says it has also seen an increase in requests from companies trying to create products that cater to the rising category of more aware customers. The selection comprises erythritol & stevia 70% sugar-free dark chocolate and erythritol & stevia 40% no-added-sugar milk chocolate. The selection also includes an item sweetened with maltitol and allulose for particular markets.

Confectionery Market Restraint

  • Sugar and cocoa are two crucial ingredients that are mostly used in the production of confections all over the world. Due to the rapid changes in supply and demand for these commodities on the international market, sugar and cocoa prices have fluctuated during the last few years. Unfavorable weather conditions, crop diseases, labor availability, stock ratios, and other economic variables that impede the smooth flow of their demand and supply in the market have an impact on the yields of cocoa and sugar. When compared to the prices seen one year prior, cocoa powder prices rose in October 2021. They increased by 58 percent from US$3,058 to US$4,837 per tonne in the United States in October 2021, rallying on both markets.

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Confectionery Market Competitive Landscape

Global confectionery market is relatively fragmented, with a high level of competition. The prominent players operating in the market are constantly adopting various growth strategies to stay afloat in the market. Product launches, innovations, mergers, and acquisitions, collaborations and partnerships, and intensive R&D are some of the growth strategies that are adopted by these key players to thrive in the competitive market. The key market players are also constantly focused on R&D to supply industries with the most efficient and cost-effective solutions. For example, With the new KIT KAT Blueberry Muffin, the KIT KAT brand is bringing a novel twist on one of the most recognizable baked delicacies. With undertones of both fresh and cooked blueberries, a muffin flavor like cake batter, and graham cookie bits included throughout the bar, this unique, limited-edition KIT KAT bar embodies all the greatest aspects of the beloved baked delicacy. The wonderful blueberry muffin-flavored cream in this new bar is encased in the trademark KIT KAT crispy wafers, perfectly simulating the taste of a warm, fresh blueberry muffin.

Top Players in the Global Confectionery Market

  • Mars, Incorporated 
  • Mondelez International, Inc. 
  • Nestlé S.A. 
  • Ferrero Group 
  • The Hershey Company 
  • Meiji Holdings Co., Ltd. 
  • Perfetti Van Melle 
  • Haribo GmbH & Co. KG 
  • Lindt & Sprüngli AG 
  • Ezaki Glico Co., Ltd. 
  • General Mills, Inc. 
  • Barry Callebaut AG 
  • Arcor Group 
  • Cloetta AB 
  • Orion Confectionery Co., Ltd. 
  • Morinaga & Co., Ltd. 
  • Cémoi Group 
  • Crown Confectionery Co., Ltd. 
  • Roshen Confectionery Corporation 
  • August Storck KG

Confectionery Market Recent Developments

  • In June 2022, Prova and Barry Callebaut have teamed up with the Sustainable Trade Initiative (IDH) to support vanilla farmers in introducing cocoa trees on their farm, provide training to improve the productivity and quality of both vanilla and cocoa, and fund and support local communities through social, health, and educational programs. This collaboration aims to help vanilla farmers diversify and stabilize their income streams.
  • In April 2022, Barry Callebaut, the world's top producer of premium chocolate and cocoa products, and Mexican Grupo Bimbo, the largest baker in the world and a company celebrating its 75th anniversary, announced the extension of their long-term partnership. The outsourcing contract includes chocolate goods for Mexico, the country where Bimbo does business.

Confectionery Key Market Trends

  • The popularity of organic snacks and sugar and chocolate products has been fueled by customer demand for healthy snacking options as well as the advantages to taste and sensory perception. Growing consumer interest in organic goods creates a variety of business options. The market for organic chocolate is expanding moderately on a worldwide scale and is becoming quite popular with consumers.

Confectionery Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.

According to our global confectionery market analysis, in terms of type, the chocolate segment held the largest share in the global confectionery market in 2021. Increasing disposable income and the constant expansion of developing economies are two key elements driving the demand for a variety of chocolates in the worldwide market. By distribution channel, the supermarket/hypermarkets segment held the largest share in the market due to the busy and demanding schedules of the consumers, they prefer to buy goods in bulk for a specific period of time. According to Statista's Global Consumer Survey, 87% of UK customers usually shopped at supermarkets for food and other necessities in 2021. And by region, the Europe segment held the largest share in the global confectionery market due to the increasingly tolerant eating habits and heightened taste preferences the customers have, they are actively seeking out high-quality and premium chocolates over sugar confectionery goods.

Report Metric Details
Market size value in 2022 USD 210.30 billion
Market size value in 2031 USD 289.12 billion
Growth Rate 3.6%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product Type
    • Chocolate Confectionery (Dark Chocolate, Milk Chocolate, White Chocolate), Sugar Confectionery (Hard-Boiled Sweets, Caramels and Toffees, Gums and Jellies, Medicated Confectionery, Mints), Gum (Chewing Gum, Bubble Gum)
  • Age Group
    • Children, Adults, Geriatric
  • Price Point
    • Economy, Mid-Range, Luxury
  • Distribution Channel
    • Offline (Supermarkets, Convenience Stores, Specialty Stores, Pharmacies), Online (E-commerce Websites, Company-Owned Websites)
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Mars, Incorporated 
  • Mondelez International, Inc. 
  • Nestlé S.A. 
  • Ferrero Group 
  • The Hershey Company 
  • Meiji Holdings Co., Ltd. 
  • Perfetti Van Melle 
  • Haribo GmbH & Co. KG 
  • Lindt & Sprüngli AG 
  • Ezaki Glico Co., Ltd. 
  • General Mills, Inc. 
  • Barry Callebaut AG 
  • Arcor Group 
  • Cloetta AB 
  • Orion Confectionery Co., Ltd. 
  • Morinaga & Co., Ltd. 
  • Cémoi Group 
  • Crown Confectionery Co., Ltd. 
  • Roshen Confectionery Corporation 
  • August Storck KG
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Confectionery Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Confectionery Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Confectionery Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Confectionery Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Confectionery Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Confectionery Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Confectionery Market size was valued at USD 210.30 billion in 2022 and is poised to grow from USD 217.87 billion in 2023 to USD 289.12 billion by 2031, growing at a CAGR of 3.6% during the forecast period (2024-2031).

Global confectionery market is relatively fragmented, with a high level of competition. The prominent players operating in the market are constantly adopting various growth strategies to stay afloat in the market. Product launches, innovations, mergers, and acquisitions, collaborations and partnerships, and intensive R&D are some of the growth strategies that are adopted by these key players to thrive in the competitive market. The key market players are also constantly focused on R&D to supply industries with the most efficient and cost-effective solutions. For example, With the new KIT KAT Blueberry Muffin, the KIT KAT brand is bringing a novel twist on one of the most recognizable baked delicacies. With undertones of both fresh and cooked blueberries, a muffin flavor like cake batter, and graham cookie bits included throughout the bar, this unique, limited-edition KIT KAT bar embodies all the greatest aspects of the beloved baked delicacy. The wonderful blueberry muffin-flavored cream in this new bar is encased in the trademark KIT KAT crispy wafers, perfectly simulating the taste of a warm, fresh blueberry muffin. 'Mars, Incorporated ', 'Mondelez International, Inc. ', 'Nestlé S.A. ', 'Ferrero Group ', 'The Hershey Company ', 'Meiji Holdings Co., Ltd. ', 'Perfetti Van Melle ', 'Haribo GmbH & Co. KG ', 'Lindt & Sprüngli AG ', 'Ezaki Glico Co., Ltd. ', 'General Mills, Inc. ', 'Barry Callebaut AG ', 'Arcor Group ', 'Cloetta AB ', 'Orion Confectionery Co., Ltd. ', 'Morinaga & Co., Ltd. ', 'Cémoi Group ', 'Crown Confectionery Co., Ltd. ', 'Roshen Confectionery Corporation ', 'August Storck KG'

Nowadays, since there are more consumers in the workplace, it is more difficult for them to maintain a healthy work-life balance. In order to provide customers with a balanced diet, producers and marketers are actively profiting on the introduction and promotion of a variety of chocolate snacks, including on-the-go snacks, chocolate bars, and others. They also concentrate on providing consumers with tiny, handy packaging that makes it possible for them to carry bars and sweets in their luggage. A spike in interest in dark chocolate is being attributed to its positive health effects.

The popularity of organic snacks and sugar and chocolate products has been fueled by customer demand for healthy snacking options as well as the advantages to taste and sensory perception. Growing consumer interest in organic goods creates a variety of business options. The market for organic chocolate is expanding moderately on a worldwide scale and is becoming quite popular with consumers.

Europe accounted for the largest portion of the global confectionery market. Due to their increasingly tolerant eating habits and heightened taste preferences, customers are actively seeking out high-quality and premium chocolates over sugar confectionery goods. One of the key elements that are increasingly motivating consumers to include confectioneries in their daily routine is the triad of work-life, health concerns, and personal preferences.

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Confectionery Market

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