Global Cookies Market

Global Cookies Market Size, Share, Growth Analysis, By Ingredients(Chocolate, Chocolate Chip), By Product Type(Drop Cookies, Bar Cookies), By Packaging Type(Rigid Packaging, Flexible Packaging), By Distribution Channel(Offline Retail (Hypermarkets/Supermarkets, Convenience Stores) - Industry Forecast 2022-2028


Report ID: SQMIG30I2066 | Region: Global | Published Date: August, 2022 | Pages: 165 | Tables: 128 | Figures: 70

Global Cookies Market Insights

Global Cookies Market was valued to be USD 31.23 billion in 2021, and it is anticipated to reach USD 47.87 billion by 2028 at a CAGR of 5.15% over the forecast period (2022-2028).

A cookie is a little, biscuit-shaped baked good that contains a variety of components, including flour, sugar, nuts, raisins, cashews, and oil, which is eaten as a snack. Cookies are a good source of vitamins, minerals, lipids, and other nutrients. The market offers a vast variety of cookie flavors and shapes.

Cookies are a popular snack all over the world because they include essential nutritional elements such as lipids, vitamins, minerals, and other nutrients. The global cookies market is expected to expand due to the development of new cookie styles and designs, as well as appealing cookie packaging by various manufacturers. The variety of cookie flavors—including oat, raisins, almonds, and chocolate—has increased consumer demand for cookies. People now prefer to eat cookies as snacks due to their growing health benefits. All these factors together contribute to the increasing expansion of the global cookies market over the forecast period.

Market snapshot

Global Market Size

USD 31.23 billion

Largest Segment

Offline

Fastest Growth

Offline

Growth Rate

5.15% CAGR

Global Cookies Market 2022-2028 ($ Bn)
Country Share for Europe Region- 2021 (%)
Global Cookies Market Size By Distribution Channel 2022-2028 ($ Bn)
Global Cookies Market Size By Distribution Channel 2022-2028 (%)

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Global Cookies Market Segmental Analysis

The Global Cookies Market is segmented based on ingredient, product type, packaging type, distribution channel and region. Based on the ingredient, it is categorized into Chocolate, Chocolate Chip, Oatmeal, Butter, Cream, Ginger, Coconut, and Honey. Based on the product type, it is categorized into Drop Cookies, Bar Cookies, Molded Cookies, Fried Cookies, No-Bake Cookies, Refrigerated Cookies, Ice Box Cookies, Rolled Cookies, and Sandwich Cookies. Based on packaging type, it is categorized into Rigid Packaging, and Flexible Packaging. Based on the distribution channel, it is categorized into Offline Retail and Online Retail. The offline retail sub-segment is further categorized into Hypermarkets/Supermarkets, Convenience Stores, and Specialist Stores. Based on region, it is categorized into North America, Europe, Asia Pacific, The Middle East and Africa, and Latin America.

Analysis by Product Type

On the basis of product type, the bar cookies segment is currently dominating the global cookies market. The primary reason propelling the industry is the growing consumer acceptance of these products as a result of their numerous health advantages, including bettering blood circulation and heart health. Additionally, drop cookies are projected to rise in popularity and demand, and generate high market revenue over the forecast period. It is anticipated that new product introductions in this market sector by businesses like Dunkin' Donuts and Oreo through online channels and supermarkets would create growth opportunities.

On the other hand, sandwich cookies are predicted to account for the majority of the global cookie industry, due to the various nutritional benefits of its contents, which include ice cream, lemon curd, buttercream, chocolate, ganache, and jam, over the forecast period.

Analysis by Distribution Channel

On the basis of distribution channel, the offline retail segment currently dominates the global cookies market. The industry is expected to be driven by the increasing prominence of supermarkets and convenience stores as significant selling channels in developing economies such as China and India. Given that consumers may choose from a wide selection of cookies from various brands in a single store, the specialty stores segment is also projected to account for a significant portion of the global cookies market.

However, due to the growing global population of internet users, it is predicted that the category of online retail establishments would expand more quickly. Additionally, the continued development of smart phones with cutting-edge internet apps by manufacturers like Xiaomi, Oppo, Nokia, and Apple is expected to fuel the segment's growth in the years to come.

Global Cookies Market By Distribution Channel, 2021 (%)

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Global Cookies Market Regional Insights

Based on the region, the European region currently dominates the global cookies market with respect to market share and it is predicted to have the highest share over the forecast period, due to the volume of confectionary items produced and exported to other nations. Approximately 2 million tonnes of the region's annual confectionery production are exported outside the European Union, according to Chocolate Biscuit and Confectionery of Europe (CAOBISCO). The demand for gluten-free cookies is also rising as concerns regarding lactose intolerance and other glutamic problems grow in developed European nations. Another significant driver of the region's increasing demand for cookies is the rise in per capita income, which has led to the increase in the purchasing capacity of consumers in that region. The market for cookies in the area is expected to develop as a result of all these factors.

However, it is anticipated that the North American area would have good expansion in the global cookie industry. Due to the rising worries about poor diet, obesity, and other health issues, an increasing number of Americans are choosing better eating options. This aspect has increased the market share of healthy cookies in the area, particularly in the United States. To increase their appeal among consumers, major businesses are introducing cookies made with natural components, such as whole grains, low-calorie sweeteners, and wheat.

Global Cookies Market By Geography, 2022-2028
  • Largest
  • Fastest

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Global Cookies Market Dynamics

Drivers

  • Growing number of tea and coffee establishments all across the globe: A major factor in the expansion of the cookie market is the rise in the number of tea and coffee shops, which increases consumer demand for cookies. The Food and Agriculture Organization of the United Nations reports that the global tea sector has experienced tremendous expansion due to an increase in consumers worldwide. Along with this, the world population's rising standard of living also contributes to the expansion of the worldwide cookies market.

Restraints

  • The growing demand for snacks other than cookies, such as chips, fruits, and many others, is the key factor impeding the expansion of the cookies market. The rising cost of raw materials, and hence the accompanying increase in the price of end products, is also predicted to hinder market expansion. The fact that many people with health difficulties and concerns prefer not to choose cookies is another factor limiting market expansion.

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Global Cookies Market Competitive Landscape

To keep up with regional competition, major cookie producers are depending on flavor, format, and packaging innovation. Market leaders like Mondelez International, Inc. have kept up their investments in product developments and brand development to maintain customer loyalty. The market in each region is defined by the existence of several local players and a very small number of large firms. Key firms are attempting to outdo rivals by launching and expanding new products, innovating existing products, and expanding their markets.

Companies use appealing packaging, large quantities, and merchandising tactics to get customers to buy cookies. Public relations, CSR initiatives, and online marketing are frequently used as marketing strategies by major companies in the cookies market to raise brand awareness and draw in customers. These businesses primarily advertise cookies as a healthy food and nutrient-dense food, which increases consumer demand for the cookies market.

Top Players Company Profiles

  • Mondelez International (US)
  • Britannia Industries (India)
  • Jiashili Group Limited (China)
  • Nestlé SA (Switzerland)
  • Burton's Biscuit Company (UK)
  • Lotus Bakeries NV (Belgium)
  • ITC Ltd. (India)
  • Leibniz-Keks (Germany)
  • Kellogg Co (US)
  • Kraft Foods (US)
  • Mars Inc. (US)
  • United Biscuits (UK)
  • Want Want Group (Taiwan)

Recent Developments

  • In January 2022, Mondelēz International, Inc. announced the acquisition of Chipita Global S.A., a leading company in the croissants and baked snacks category in the Central and Eastern European region.
  • In August 2021, Mondelez International had partnered with MissFresh, an online platform, to debut OREO's new range of sugar-free sandwich cookies - Oreo Zero across China.
  • In July 2021, Grupo Bimbo SAB de CV announced the acquisition of Emmy’s Organics, which is a producer of ultra-premium organic cookies.

Global Cookies Key Market Trends

  • Increasing popularity and demand for healthy cookies: Due to the rise in chronic diseases, consumers worldwide are becoming more health conscious and gravitating toward gluten-free cookies. One of the main trends expected to propel the growth of the cookies market is the focus on the introduction of healthier oatmeal raisin cookies and snickerdoodles with natural flavors. In comparison to chocolate and chocolate chip cookies, oatmeal cookies are healthier. This is especially important for health-conscious customers who place a high value on products that fit their active lifestyle.

Global Cookies Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyzes the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to the analysis, the global cookies market is currently led by countries in the European region, due to the volume of confectionary items produced in the region and exported to other nations. Along with this, the bar cookies segment is currently dominating the global cookies market, and it is projected to maintain its dominance over the forecast period, due to their numerous health advantages, including bettering blood circulation and heart health, among others.

Report Metric Details
Market size value in 2021 USD 31.23 billion
Market size value in 2028 USD 47.87 billion
Growth Rate 5.15%
Base year 2021
Forecast period 2022-2028
Forecast Unit (Value) USD Billion
Segments covered
  • Ingredients
    • Chocolate, Chocolate Chip, Oatmeal, Butter, Cream, Ginger, Coconut, Honey
  • Product Type
    • Drop Cookies, Bar Cookies, Molded Cookies, Fried Cookies, No-Bake Cookies, Refrigerated Cookies, Ice Box Cookies, Rolled Cookies, Sandwich Cookies
  • Packaging Type
    • Rigid Packaging, Flexible Packaging
  • Distribution Channel
    • Offline Retail (Hypermarkets/Supermarkets, Convenience Stores, Specialist Stores), Online Retail
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Mondelez International (US)
  • Britannia Industries (India)
  • Jiashili Group Limited (China)
  • Nestlé SA (Switzerland)
  • Burton's Biscuit Company (UK)
  • Lotus Bakeries NV (Belgium)
  • ITC Ltd. (India)
  • Leibniz-Keks (Germany)
  • Kellogg Co (US)
  • Kraft Foods (US)
  • Mars Inc. (US)
  • United Biscuits (UK)
  • Want Want Group (Taiwan)
Customization scope

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  • Market dynamics & outlook
  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Cookies Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Cookies Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Cookies Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Cookies Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Cookies Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Cookies Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQ's

Global Cookies Market was valued to be USD 31.23 billion in 2021, and it is anticipated to reach USD 47.87 billion by 2028 at a CAGR of 5.15% over the forecast period (2022-2028).

To keep up with regional competition, major cookie producers are depending on flavor, format, and packaging innovation. Market leaders like Mondelez International, Inc. have kept up their investments in product developments and brand development to maintain customer loyalty. The market in each region is defined by the existence of several local players and a very small number of large firms. Key firms are attempting to outdo rivals by launching and expanding new products, innovating existing products, and expanding their markets. 'Mondelez International (US)', 'Britannia Industries (India)', 'Jiashili Group Limited (China)', 'Nestlé SA (Switzerland)', 'Burton's Biscuit Company (UK)', 'Lotus Bakeries NV (Belgium)', 'ITC Ltd. (India)', 'Leibniz-Keks (Germany)', 'Kellogg Co (US)', 'Kraft Foods (US)', 'Mars Inc. (US)', 'United Biscuits (UK)', 'Want Want Group (Taiwan)'

Growing number of tea and coffee establishments all across the globe: A major factor in the expansion of the cookie market is the rise in the number of tea and coffee shops, which increases consumer demand for cookies. The Food and Agriculture Organization of the United Nations reports that the global tea sector has experienced tremendous expansion due to an increase in consumers worldwide. Along with this, the world population's rising standard of living also contributes to the expansion of the worldwide cookies market.

Increasing popularity and demand for healthy cookies: Due to the rise in chronic diseases, consumers worldwide are becoming more health conscious and gravitating toward gluten-free cookies. One of the main trends expected to propel the growth of the cookies market is the focus on the introduction of healthier oatmeal raisin cookies and snickerdoodles with natural flavors. In comparison to chocolate and chocolate chip cookies, oatmeal cookies are healthier. This is especially important for health-conscious customers who place a high value on products that fit their active lifestyle.

Based on the region, the European region currently dominates the global cookies market with respect to market share and it is predicted to have the highest share over the forecast period, due to the volume of confectionary items produced and exported to other nations. Approximately 2 million tonnes of the region's annual confectionery production are exported outside the European Union, according to Chocolate Biscuit and Confectionery of Europe (CAOBISCO). The demand for gluten-free cookies is also rising as concerns regarding lactose intolerance and other glutamic problems grow in developed European nations. Another significant driver of the region's increasing demand for cookies is the rise in per capita income, which has led to the increase in the purchasing capacity of consumers in that region. The market for cookies in the area is expected to develop as a result of all these factors.

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