Enterprise A2P SMS Market Size, Share, Growth Analysis, By Deployment(On-Premises, Cloud), By Application(Pushed Content Services, Customer Relationship Management Services, Promotion, Marketing), By End User(BFSI, Retail, E-commerce, Travel), By Region - Industry Forecast 2024-2031

Enterprise A2P SMS Market size was valued at USD 63.72 billion in 2019 and is poised to grow from USD 66.84 billion in 2023 to USD 102.81 billion by 2031, growing at a CAGR of 4.9% in the forecast period (2024-2031).

Businesses all across the world strive to provide prospective clients with high-quality information about their products, and they intend to do it in a way that is more practical for both them and their clients. Enterprise A2P SMS aids businesses in cultivating solid client relationships and fervent patronage. This software enables businesses to enhance communication and increase consumer connection and comprehension.

The popularity of OTT (over the top) messaging services like WhatsApp, Facebook Messenger, and iMessage is increasing thanks to the quick uptake of smartphones and internet access. The OTT messaging platforms also give users the option to share various communication services like emoji, stickers, videos, and audio snippets. This promotes message engagement with customers. The market potential for enterprise A2P SMS has increased due to the substantial OTT platform use.

The OTT platforms include authentication tools that assist in validating user identity during registration. Authentications are necessary across a number of businesses for things like order confirmation, timely notification, order delivery confirmation, etc. OTT-based A2P SMS makes these sectors more productive. For instance, to send passengers a verified ticket, the online ticket seller RedBus employs the WhatsApp A2P messaging technology. Additionally, the service provider provides features like booking cancellation, refund status, real-time bus location, bus ratings, and deals. The OTT messaging platform will therefore increase the enterprise A2P SMS market potential.

US Enterprise A2P SMS Market is poised to grow at a sustainable CAGR for the next forecast year.