Hair Brush Market Size, Share, Growth Analysis, By Product Type(Cushion Brush, Paddle Brush, Round Brush, Teasing Brush), By Application(Personal, Professional), By End User(Children, Adults, Animals), By Distribution Channel(Company Owned Outlets, Supermarkets/Hypermarkets, Online Retail Stores, Others), By Region - Industry Forecast 2024-2031

Hair Brush Market Driver

• Increasing Grooming Awareness

Consumer awareness of hair cleanliness and increased per-capita disposable income have resulted in increase in the use of high-quality hair care products. Hairbrushes have been increasingly popular among both males and females due to health benefits such as effective scalp treatment and hair smoothness. Furthermore, the increasing use of technologically improved hair brushes is expected to stifle market growth. For instance, Loreal has developed a smart hair brush that can identify whether a hair is dry or wet and also has a microphone to listen to the sound of hair brushing in order to provide insight into breakage, frizziness, manageability, dryness, and split ends.

Hair Brush Market Challenge

• Marketing and Distribution

It can be difficult to establish nationwide distribution among upscale department stores or expert hair salons. Retail pricing levels are very similar to those in other international marketplaces. Hairbrushes are purchased because of the value they provide, not because they are inexpensive, and this affects how companies would like to distribute them. Therefore, they choose their distributors and distribution methods very carefully. For example, when selecting distributors for the Indian market, Tangle Teezer trusts their partners PID Imports India Pvt Ltd to keep in mind their selective distribution strategy.