USD 42.5 billion
Hair Styling Tools Market Size, Share, Growth Analysis, By Product (Hair Dryer, Hair Straightener), By Distribution Channel (Hypermarkets & Supermarkets, Online), By Application, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30L2198 |
Region:
Global |
Published Date: December, 2024
Pages:
157
|Tables:
88
|Figures:
76
Hair Styling Tools Market Insights
Hair Styling Tools Market size was valued at USD 27.47 Billion in 2023 and is poised to grow from USD 28.82 Billion in 2024 to USD 40.24 Billion by 2032, growing at a CAGR of 4.9% during the forecast period (2025-2032).
The primary reason driving the market for hair styling products is the expanding consumer behaviour around the world that involves styling hair to seem appealing. Due to their attention to looks, millennials and Generation Z are the key drivers of the market for hair styling tools. Even in the middle of the pandemic, people are focusing on self-care because they need to appear good while working digitally. The on-screen persona must be appealing. Additionally, because salons were closed during lockdowns, a large portion of the public turned to hairstyling kits to help them keep themselves groomed at home. As a result, the growth rate statistics for the market for hair styling tools may increase during the projection period.
Manufacturers of hair styling tools like straighteners, curlers, crimpers, and other tools now have a plethora of prospects because to the expanding professional salon services sector in emerging countries. According to market sales of hair styling equipment, the leading countries in the market are China, India, and Australia.
US Hair Styling Tools Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Household
Fastest Growth
Household
Growth Rate
5.10% CAGR
Global Hair Styling Tools Market, 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
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Hair Styling Tools Market Segmental Analysis
Global Hair Styling Tools Market is segmented by Product, Distribution Channel, Application, and region. Based on Product, the market is segmented into Hair Dryer, Hair Straightener, Curling Irons, Hair Clippers, Hot Brushes, Crimpers and Wavers, Hot Rollers, Multistylers, and Others. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, Online, and Others. Based on Application, the market is segmented into Household, and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
US Hair Styling Tools Market Analysis by Application
Based on the Product, the hair styling tools market is segmented into two categories as Household and commercial. In which the household segment is expected to drive the hair styling tools market growth because of the improvement in personal use products, there are various benefits are offered by a single product and also by the energy-saving devices.
US Hair Styling Tools Market Analysis by Distribution Channel
The Hair Styling Tools Market has been segmented on the basis of Distribution channel as Online Channels, Supermarkets, Specialty Stores and Other, During COVID-19, e-commerce websites are growing in popularity as consumers find it easier to make purchases online. Consequently, it is expected that the internet channel segment would develop significantly during the coming years. High-income groups are looking towards branded tools at specialty shops and salons to get products of professional and high quality. The hypermarket/supermarket sector is a dominant one that is expected to keep its leadership during the projected period due to the availability of a broad variety of products as well as discounts and other offers from major retailers like Walmart.
Global Hair Styling Tools Market By Application , 2021(%)
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Hair Styling Tools Market Regional Insights
The market for hair styling products in Europe is expected to account for the largest share due to rising purchasing power, rising fashion awareness, the availability of a wide range of hair care products, and more. More than 1,000 new hair and beauty salons were established in the UK in 2020, according to the National Hair & Beauty Federation (NHBF). While there are more hairdressers than ever, a noticeable trend that is also growing is the constant inclination toward hair products that contain elements from food. More and more individuals are looking for hair care products that are safe for the environment and don't include any toxic substances. These elements will have a considerable impact on regional demand. The market in Asia-Pacific is expected to experience significant expansion driven by the soaring demand for cutting-edge grooming products as a result of the existence of a younger population in South Asian countries in the area.
Global Hair Styling Tools Market By Geography, 2021 - 2028
- Largest
- Fastest
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Hair Styling Tools Market Dynamics
US Hair Styling Tools Market Drivers
- One of the key factors driving the hair styling market in the region is the ongoing evolution of fashion trends. Consumers either choose to use professional salon services or do it themselves to keep up with the quick change in hairstyles, which are influenced by movies or fashion trends, is significantly boosting the growth of sales of hair styling equipment.
Gen X's presence will accelerate adoption of cutting-edge hair styling tools
- According to the U.S. Census Bureau, youngsters are now the largest generation of living adults in the country, passing baby boomers. The need for high-end grooming products is being driven by the large presence of younger people in society. Additionally, during the forecast period, the Gen X is expected to spend more money on personal care services, fueling demand for improved hair styling products. In order to create innovative personal care products that will support the expansion of the global market for hair styling tools throughout the course of the forecast period, manufacturers are continuing to use cutting-edge technology.
US Hair Styling Tools Market Restraint
- Straighteners and curler items are likely to be less successful in low-income countries due to the high cost of electric appliances. Additionally, the introduction of inexpensive knockoffs has presented a problem for branded tools. Additionally, it is predicted that an increase in electric shock accidents will hamper market growth.
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Hair Styling Tools Market Competitive Landscape
The Global Hair Styling Tools Market is relatively a concentrated market, and this market is experiencing massive competition. As companies are acquiring other companies to develop advanced hair styling tools and further striving to expand their product portfolio. Apart from this, key players operating in the market are adopting strategies such as partnership, the introduction of new products, and collaboration to maintain their presence in the global marketplace.
US Hair Styling Tools Market Top Player's Company Profiles
- Panasonic Corp.
- Helen of Troy Ltd.
- Koninklijke Philips N.V.
- Dyson Ltd.
- WAHL Clipper Corporation
- Groupe SEB
- Andis Company
- FHI Brands LLC
- Ikonic Professional
- Farouk Systems Inc.
- Solano International
- Cricket Company LLC
- GHD Group
- Elchim S.p.A
- Sultra
US Hair Styling Tools Market Recent Developments
- In March 2022, Dyson has announced the launch of its new generation of Dyson Airwrap hair styling tool that will be available in the United States in the summer of 2022. The next-generation device will feature a rotating cooling tip, making it faster and easier to achieve curls and waves
- In April 2022, Hamilton Beach Brands, Inc., a wholly-owned subsidiary of Hamilton Beach Brands Holding Company (NYSE: HBB), has introduced the first products in a new line of premium air purifiers under the Clorox® brand name as part of an exclusive multiyear trademark licensing agreement with The Clorox Company.
Hair Styling Tools Key Market Trends
- The recent developments in hair styling are functioning as a growth enhancer for the market for hair styling equipment and are proving to be a unique selling feature due to their effectiveness and efficiency. The market for hair styling tools is expanding because to products like portable hair styling tools. The growing popularity of personal grooming and trying out new appearances through hair styling may totally change the hair styling tool industry. For instance, the haircare wellness company Nutrafol recently introduced its growth activator, a natural plant-based hair treatment, as well as a collagen infusion powder to strengthen hair.
- The market for hair styling tools has grown rapidly as a result of the increasing demand for hair care products and styling equipment. Due to lockdowns and other limitations put in place by governments all around the world, the internet market has gotten stronger throughout the pandemic.
Hair Styling Tools Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our Hair Styling Tools Market Analysis, in terms of application, the household segment is expected to drive market growth because of the improvement in personal use products. In terms of the Distribution channel, the online channel is expected a significant growth because of e-commerce websites are growing in popularity as consumers find it easier to make purchases online. Consequently, it is expected that the internet channel segment would develop significantly during the coming years. Among regions, Europe has a largest share due to rising purchasing power, rising fashion awareness, the availability of a wide range of hair care products, and more.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 27.47 Billion |
| Market size value in 2032 | USD 40.24 Billion |
| Growth Rate | 4.9% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Hair Styling Tools Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Hair Styling Tools Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Hair Styling Tools Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Hair Styling Tools Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Hair Styling Tools Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Hair Styling Tools Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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