Intelligent App Market Size, Share, Growth Analysis, By Store type(Google Play, Apple App Store, and others), By Deployment mode(Cloud, On-Premises), By Industry Vertical (Telecom, BFSI, Healthcare & Life Sciences, Retail & E-Commerce), By Type(Consumer Apps, Enterprise Apps), By Providers(Infrastructure, Data Collection and Preparation, Machine Intelligence), By Services(Professional Services, Managed Services), By Operating System(iOS, Android), By Region - Industry Forecast 2025-2032


Report ID: SQMIG45E2074 | Region: Global | Published Date: July, 2024
Pages: 157 |Tables: 196 |Figures: 80

Intelligent App Market Insights

Intelligent App Market size was valued at USD 30.91 Billion in 2023 and is poised to grow from USD 40.77 Billion in 2024 to USD 373.44 Billion by 2032, growing at a CAGR of 31.9% during the forecast period (2025-2032).

Intelligent apps provide individualized and adaptive user experiences by using historical and current data from user interactions and other sources to make predictions and suggestions. These applications can help in various activities with the help of Artificial Intellience (A.I.) and Machine Learning (M.L.) very effectively, and are widely used by individuals and business enterprises. Chatbots, virtual assistants and recommendation engines on e-commerce sites are just some examples of intelligent applications.

Increasing smartphones user-base coupled with increasing consumer expectations for rich contextual and personalized experience increasing the demand for greater business mobility, thus, resulting in driving the market growth. The increasing popularity of these applications for improving response time and help in real-time decision-making also boosts the market growth. Additionally, rapid urbanization, changes in business environments, rise in investment and adoption of business intelligence solutions for managing IT environments positively affects the intelligent app market.

Due to the high cost related with the AI-based solutions, it is anticipated to hamper the market growth. Rising concerns of security of customer data may challenge the market growth.

US Intelligent App Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2025-2032

Global Market Size

USD 23.43 billion

Largest Segment

Cloud

Fastest Growth

Cloud

Growth Rate

31.9% CAGR

Global Intelligent App Market, 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)

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Intelligent App Market Segmental Analysis

Global Intelligent App Market is segmented based on the store type, deployment mode, industry vertical, type, providers, operating system, service, and region. Based on store type, the Intelligent App Market is segmented into Google Play, Apple App Store, and others. Based on deployment mode, the Intelligent App Market is Cloud, On-Premises. On the basis of industry vertical, the Intelligent App Market is bifurcated into Telecom, BFSI, Healthcare & Life Sciences, Retail & E-Commerce, and others. By type, the Intelligent App Market is segmented into Consumer Apps, Enterprise Apps. By providers, the Intelligent App Market is segmented into Infrastructure, Data Collection and Preparation, Machine Intelligence). By Operating System, Intelligent App Market is segmented into iOS, Android. By Services, Intelligent App Market is segmented into Professional Services, Managed Services. Based on region, Intelligent App Market is categorized into North America, Europe, Asia-Pacific, Latin America, and MEA.

Intelligent App Market Analysis by Store Type

Based on store type, intelligent app market is segmented into Google Play, Apple App Store, and others. The Apple App Store is anticipated to hold the largest market size during the forecast period. The store has its own significant value due to the wide presence of premium customer base on iPhones, iPads, and iPod touch devices.

Google Play is anticipated as the fastest growing segment due to the increased penetration of android smartphones across the globe.

Intelligent App Market Analysis by Deployment Mode

Based on deployment mode, the intelligent app market is Cloud, On-Premises. The Cloud segment is anticipated as the fastest growing segment and also it is predicted to hold the largest market share due to the large preference of cloud-based intelligent apps solutions as they are budget friendly, helps in minimizing cost associated with the infrastructure maintenance.

Global Intelligent App Market By Deployment mode, 2021 (%)

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Intelligent App Market Regional Insights

North America held the largest global intelligent app market share thanks to the growing popularity for these apps by various industries for analysing of data. Smooth internet connectivity for operating intelligent apps, and increasing adoption by major companies in the region are boosting the market growth.

Asia-Pacific will possibly experience the fastest growth rate during 2022 to 2028, owing to the rising applications of advanced technologies, increasing industrialization activities, rising smartphone adoption and uses in the developing countries like India, China, and others.

The Europe market is anticipated to grow significantly grow due to several reasons including presence of key market players and increasing demand from various end user industries in different sectors.

Global Intelligent App Market By Geography, 2021-2028
  • Largest
  • Fastest

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Intelligent App Market Dynamics

Intelligent App Market Driver

  • Increased preference towards A.I. and M.L. based innovations of intelligent apps in smartphones is driving the market during the forecast period. The manufacturing companies are improving these products to meet the increasing expectations for customizable captivating user interface.
  • The need for automated applications to control workflow and manage healthcare resources has increased in the healthcare sector. To lower the associated life risk and increase operational effectiveness in the healthcare sector, intelligent applications like PATHAI, ENLITIC, FREENOME, and BUOY HEALTH are being used. In order to increase the healthcare sector's share in the market, the healthcare sector also needs more equipment and patients to be more aware of the proper diagnostics and treatment.

Intelligent App Market Restraint 

  • Due to the lack of awareness among the consumers related to the products and managed services, it is anticipated to restrain the market. The small-scale and large-scale businesses may experience negative results in terms of revenue.

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Intelligent App Market Competitive Landscape

Global intelligent app market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D.

Intelligent App Market Top Player's Company Profiles  

  • IBM Corporation

     

  • Amazon Web Services, Inc.

     

  • Google LLC

     

  • Apple Inc.

     

  • Microsoft Corporation

     

  • SAP SE

     

  • Baidu, Inc.

     

  • Wipro Limited

     

  • Infosys Limited

     

  • HCL Technologies Limited

     

  • Huawei Technologies Co., Ltd.

     

  • AT&T Inc.

     

  • Accenture PLC

     

  • Cognizant Technology Solutions Corporation

     

  • Capgemini SE

     

  • TIBCO Software Inc.

     

  • Zoho Corporation Pvt. Ltd.

     

  • Pegasystems Inc.

Intelligent App Market Recent Developments

  • In October 2022, Insane AI, an Indian start-up launches a fitness app supported by artificial intelligence. This is an excellent fitness companion that supports live feedback on various workouts including Cardio, HIIT, Muscle Training and others. The application for mobile version will be available on the both Android and IOS platforms. It was designed with the cumulative efforts of certified fitness trainers, AI engineers, and gamification experts and was in development and testing for more than one year.
  • In October 2022, the Dubai Police General Command announced the launch of the new version of its smart application, which includes 70 services developed using the latest programming languages, techniques, and artificial intelligence solutions. It is also available seven languages: Arabic, English, Russian, German, Chinese, French, and Spanish.

Intelligent App Key Market Trends

  • The broadcast and media companies are actively seeking to extend their content reach to the right where it is needed. Also, with the increasing number of people subscribing to OTT platforms, manual tagging of content is close to impossible with the time, as they need to process the massive volume of data. Hence, companies are making efforts to deploy or develop intelligent applications for users with value-added experiences. 

Intelligent App Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.

According to our global intelligent app market analysis, the factors that are positively influencing the market growth rate over the forecasting years such as bots, wearable app market, e-wallet usage and mobile payment option. North America market is growing due to the increased adoption of machine learning and A.I. solutions. Cloud-based intelligent apps will surely capture the market even more due to the increased customers in adopting cloud-based solutions. However, low penetration rate in developing countries about this market is hampering growth rate.

Report Metric Details
Market size value in 2023 USD 30.91 Billion
Market size value in 2032 USD 373.44 Billion
Growth Rate 31.9%
Base year 2024
Forecast period 2025-2032
Forecast Unit (Value) USD Billion
Segments covered
  • Store type
    • Google Play, Apple App Store, and others
  • Deployment mode
    • Cloud, On-Premises
  • Industry Vertical 
    • Telecom, BFSI, Healthcare & Life Sciences, Retail & E-Commerce, and others
  • Type
    • Consumer Apps, Enterprise Apps
  • Providers
    • Infrastructure, Data Collection and Preparation, Machine Intelligence
  • Services
    • Professional Services, Managed Services
  • Operating System
    • iOS, Android
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • IBM Corporation

     

  • Amazon Web Services, Inc.

     

  • Google LLC

     

  • Apple Inc.

     

  • Microsoft Corporation

     

  • SAP SE

     

  • Baidu, Inc.

     

  • Wipro Limited

     

  • Infosys Limited

     

  • HCL Technologies Limited

     

  • Huawei Technologies Co., Ltd.

     

  • AT&T Inc.

     

  • Accenture PLC

     

  • Cognizant Technology Solutions Corporation

     

  • Capgemini SE

     

  • TIBCO Software Inc.

     

  • Zoho Corporation Pvt. Ltd.

     

  • Pegasystems Inc.

Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Intelligent App Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Intelligent App Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Intelligent App Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Intelligent App Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Intelligent App Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Intelligent App Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Intelligent App Market size was valued at USD 30.91 Billion in 2023 and is poised to grow from USD 40.77 Billion in 2024 to USD 373.44 Billion by 2032, growing at a CAGR of 31.9% during the forecast period (2025-2032).

Global intelligent app market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D. 'Salesforce', 'Oracle', ' IBM Corporation   ', ' Amazon Web Services, Inc.   ', ' Google LLC   ', ' Apple Inc.   ', ' Microsoft Corporation   ', ' SAP SE   ', ' Baidu, Inc.   ', ' Wipro Limited   ', ' Infosys Limited   ', ' HCL Technologies Limited   ', ' Huawei Technologies Co., Ltd.   ', ' AT&T Inc.   ', ' Accenture PLC   ', ' Cognizant Technology Solutions Corporation   ', ' Capgemini SE   ', ' TIBCO Software Inc.   ', ' Zoho Corporation Pvt. Ltd.   ', ' Pegasystems Inc. '

Increased preference towards A.I. and M.L. based innovations of intelligent apps in smartphones is driving the market during the forecast period. The manufacturing companies are improving these products to meet the increasing expectations for customizable captivating user interface.

The broadcast and media companies are actively seeking to extend their content reach to the right where it is needed. Also, with the increasing number of people subscribing to OTT platforms, manual tagging of content is close to impossible with the time, as they need to process the massive volume of data. Hence, companies are making efforts to deploy or develop intelligent applications for users with value-added experiences. 

North America held the largest global intelligent app market share thanks to the growing popularity for these apps by various industries for analysing of data. Smooth internet connectivity for operating intelligent apps, and increasing adoption by major companies in the region are boosting the market growth.

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