Muffin Market Size, Share, Growth Analysis, By Type(In-store Muffin, Packaged Muffin), By Taste(Sweet, Savory), By Distribution Channel(Supermarket/Hypermarket, Convenience Store, Specialty Store, Online Retail), By Region - Industry Forecast 2024-2031

Muffin Market size was valued at USD 0.81 billion in 2019 and is poised to grow from USD 0.84 Billion in 2023 to USD 1.09 billion by 2031, growing at a CAGR of 3.2% in the forecast period (2024-2031).

The major muffin market players are using various techniques to support the growth of the muffin market such as new product launches and upgrades, mergers and acquisitions, and collaborations. To improve the consumption and boost the overall product demand, the manufacturers are launching new varieties across the globe that are incorporated with the non-conventional ingredients such as parsley, cheese and other fillings. 'Nestlé S.A.', 'Kellogg's', 'General Mills', 'Mondelez International, Inc.', 'The Hershey Company', 'Grupo Bimbo', 'J.M. Smucker Company', 'Starbucks Corporation', 'Dunkin' Brands Group, Inc.', 'Hostess Brands, LLC', 'The J.M. Clayton Company', 'Sara Lee Frozen Bakery', 'The Hain Celestial Group, Inc.', 'Flowers Foods, Inc.', 'Aryzta AG', 'Rich Products Corporation', 'McKee Foods Corporation', 'Pepperidge Farm, Inc.', 'George Weston Limited', 'Weston Foods Inc.', 'In June 2022, Evive Nutrition, a company providing nutritious products with vegan and plant-based ingredients, launched Muffin Bites, a savory snack packed with fruits and vegetables.', 'In April 2022, The KIT KAT brand introduced a new take on one of the most iconic baked goods, the KIT KAT Blueberry Muffin, which will be available from April itself while supplies last.'

Increasing popularity and demand of in-store bakery products and strong supply channels: The primary drivers propelling the muffins market are the growth of in-store bakeries in various supermarkets and new private label items being introduced by retailers. Muffin demand has been further stimulated by the expansion of supply channels brought about by the establishment of several new malls and structured retail outlets in developing economies.

Increasing experimentation of food by the consumers is expected to aid the growth of the muffins market: Due to the consumers' openness to experimenting with their tastes and preferences, the producers are assisted in creating and inventing new muffin flavors and types. For instance, savory muffins are now more widely accepted among customers as a result of an increase in consumer culinary experimentation. They are willing to experiment with different muffin flavors and tastes thanks to their taste and preferences.

Based on region, North America currently dominates the muffin market. Due to changing consumer preferences for cutting-edge indulgence food products, the demand for muffins is booming in North America. The rising popularity of between-meal snacks among consumers has increased muffin consumption. The regional expansion of muffins has also been aided by the availability of muffins in a variety of unique flavors and fillings.