Pomegranate Market Size, Share, Growth Analysis, By Application(Food & Beverage, Pharmaceutical, Cosmetics), By Category(Organic, Conventional), By Product(Pomegranate Powder, Pomegranate Juice, Pomegranate Concentrate), By Region - Industry Forecast 2024-2031

Pomegranate Market Driver

• Pomegranate juice and powder are common ingredients in a variety of functional drinks and foods. The use of functional drinks and foods has recently increased as a result of consumers' growing health concerns. Pomegranate is used to improve the flavor and nutritional value of a variety of processed foods, including cookies, cakes, and pastries. To meet consumer demand, several processed food manufacturers are focusing on the introduction of novel products that include pomegranate.
• Pomegranate-derived goods have a wide range of health-promoting properties, which has led to their wide adoption by a variety of industries aside from the food and beverage sector, which has been its market driver. Due to their inherent ability to improve health, plant-based medications have seen a considerable increase in popularity in recent years. The pomegranate market has expanded as a result of the surge in demand for minimally processed, organic medicines.

Pomegranate Market Restraint

• Pomegranate cultivation and harvesting depend on the seasons, which has a significant negative impact on the market's expansion. Many pomegranate products are produced using expensive procedures and techniques, which drives up the cost of the final product. This has slowed the expansion of its market. Additionally, the high likelihood of microbial contamination in pomegranates degrades product quality, which restrains the market's expansion.