Private Tutoring Market Size, Share, Growth Analysis, By Mode(Online, Offline), By Application(Up-to K-12, Post K-12), by Subject, by Duration, by Tutoring Style By Region - Industry Forecast 2025-2032


Report ID: SQMIG25R2012 | Region: Global | Published Date: December, 2024
Pages: 242 |Tables: 64 |Figures: 76

Private Tutoring Market Insights

Private Tutoring Market size was valued at USD 77.01 Billion in 2023 and is poised to grow from USD 83.92 Billion in 2024 to USD 141.08 Billion by 2032, growing at a CAGR of 8.97% during the forecast period (2025-2032).

Students from schools or institutes outside the traditional education system receive one-to-one academic support from private tutors. Creating a personalized approach and trying to keep up with them, helps students maintain their studies with fewer distractions, promotes intrinsic motivation and improves performance.

The societal ladder to progress in one's professional and personal life is thought to be education. More career opportunities, higher compensation, and a higher social position are all associated with higher education. As a result, parents are investing a lot of money in their kids' education, which includes private tutoring or private extracurricular tutoring, which is quickly becoming a significant trend in the global education system. Urban areas use private tutoring services more frequently than rural ones.

Future demand for private tutoring will probably be driven by children's heightened competition for admission to elite schools. Parents are eagerly enrolling their kids in private school as a result of the growth in income to better meet their kids' educational demands.

US Private Tutoring Market is poised to grow at a sustainable CAGR for the next forecast year.

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Private Tutoring Market Segmental Analysis

Global Private Tutoring Market is segmented by Mode, by Application, by Subject, by Duration, by Tutoring Style and by Region. Based on Mode, the market is segmented into Offline, Online. Based on Application, the market is segmented into Up-to K-12, Post K-12. Based on Subject, the market is segmented into Academic, Non-academic. Based on Duration, the market is segmented into Short-term Courses, Long-term Courses. Based on Tutoring Style, the market is segmented into Test Preparation Service, Subject Tutoring Service.Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.  

Private Tutoring Market Analysis by Delivery Mode

In 2021, with a significant market share, the blended category dominated the private tutoring industry. This market is estimated to grow over the predicted time frame. Since the advent of online teaching techniques in recent years, the online teaching staff has lacked the skills required to effectively utilize the many online platforms. This weakness of the internet market will accelerate the growth of the mixed market in the future years.

Private Tutoring Market Analysis by Course Type

The market's largest contributor, the academics segment, is expected to expand throughout the projected period. Students are likely to become more motivated to receive further private coaching if they want to improve their rankings and academic success in high school and college. Moreover, the majority of pupils find the subjects of algebra, science, and english to be quite challenging, therefore they want additional coaching under the guise of private tutoring.

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Private Tutoring Market Regional Insights

In 2021, the largest market share for private tutoring was held by the Asia Pacific. Due to the significant involvement of multiple coaching classes, particularly in China, Japan, South Korea, and Southeast Asian countries, the Asia Pacific region owned the majority of the global market. The Asia Pacific private tutoring market is predicted to surge to the top of the worldwide private tutoring market as a result of rising education expenditures, rising education spending, and growing middle-class income of the region's population.

During the projection period, North America is projected to be the most profitable region. The increasing importance of microlearning is one of the most significant market developments in private tutoring in the US. Microlearning is made up of brief courses that are simple for students to understand quickly. In the United States, the market for private tutoring accounted for $24.9 billion in 2021.

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Private Tutoring Market Dynamics

Private Tutoring Market Driver

  • Rapid urbanization and the rising popularity of microlearning are two key factors contributing to the private tutoring market's expansion. Since it offers concise and pertinent information that fills in users' blank spots, personalized and adaptive microlearning is growing in popularity. It provides academic knowledge in the form of fun and engaging quizzes and activities in the short-term tutoring program.
  • The market is led by the global increase in demand for private online instruction. As the use of mobile phones and laptops increases and the need for private tutoring increases, vendors are increasingly providing reasonably priced online tutoring software.

Private Tutoring Market Restraint

  • Private tutors charge higher than average fees, which are frequently out of reach for lower-income families. Additionally, issues like misunderstanding brought on by the various teaching styles used by a coaching class and a school teacher for the same subject cause a student to take opposing approaches. These activities are likely to cause youngsters to do worse and be more confused when taking the test. As a result, these variables are likely to restrict the uptake of after-school tutoring.

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Private Tutoring Market Competitive Landscape

To raise their market share, boost profitability, and maintain market dominance, the participants in the worldwide private tutoring market have utilized a variety of developmental tactics. Locally, there are several private tutoring options, which have fragmented the market and raised competition. To increase their footprint, market participants are using tactics like opening new learning facilities or mergers and acquisitions. For instance, in November 2021, the Estonian Business Angels Network is leading a €200K funding round in Mentornaut, a new online tutoring platform (EstBAN). The platform wants to broaden access to one-to-one education in Kenya.

Top Players in the Global Private Tutoring Market

  • Chegg, Inc.  
  • Club Z! Tutoring 
  • Daekyo Co., Ltd. (Eye Level) 
  • Fleet Education Services Limited (TAL Education Group) 
  • Gakken Holdings Co., Ltd. 
  • Huntington Learning Center, Inc. 
  • Kaplan, Inc. 
  • Kumon Institute of Education Co., Ltd. 
  • Lululemon Athletica Inc. (MIRROR) 
  • Manhattan Review 
  • Pearson Education Inc. 
  • Revolution Prep LLC 
  • Sylvan Learning, LLC 
  • The Princeton Review 
  • Think & Learn Pvt. Ltd. (Byju’s) 
  • Tutor Doctor 
  • Varsity Tutors LLC 
  • Educomp Solutions Ltd.

Private Tutoring Market Recent Development

  • In April 2022, in the fall of 2022, the edutech start-up company Couch Tutors Global will formally debut. The business will offer educational solutions to students across the globe, helping them to pursue their academic and professional goals by receiving the much-needed education.
  • In January 2022, Chegg Inc. unveiled "Learn With Chegg," a new stage in its market-leading platform that provides far greater personalization and automatically pushes pertinent content to its customers to create a customized learning experience based on individual needs.

Private Tutoring Key Market Trends

  • Due to the increased preference among university students for tech-based study, tutoring companies with online subscriptions are becoming more and more prominent. Presentations, 3D colored charts, placards, and animations have all been creatively created as subject-related content to assist hold kids' attention. The need for online tutoring has increased as a result of this element increasing students' liking during the learning process. Therefore, market trends for private tutoring are expected to be supported by the growing popularity of technology-based shadow education services.

Private Tutoring Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our analysis, in 2021, the blended category dominated the private tutoring market with a significant market share. The academics sector, which accounts for the largest share of the market, is expected to grow over the expected time frame. The Asia Pacific region held the largest market share for private tutoring in 2021. North America is expected to be the most profitable area during the projection period.

Report Metric Details
Market size value in 2022 USD 70.58 billion
Market size value in 2031 USD 129.47 billion
Growth Rate 8.97%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Mode
    • Offline, Online
  • Application
    • Up-to K-12, Post K-12
  • Subject
    • Academic, Non-academic
  • Duration
    • Short-term Courses, Long-term Courses
  • Tutoring Style
    • Test Preparation Service, Subject Tutoring Service
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Chegg, Inc.  
  • Club Z! Tutoring 
  • Daekyo Co., Ltd. (Eye Level) 
  • Fleet Education Services Limited (TAL Education Group) 
  • Gakken Holdings Co., Ltd. 
  • Huntington Learning Center, Inc. 
  • Kaplan, Inc. 
  • Kumon Institute of Education Co., Ltd. 
  • Lululemon Athletica Inc. (MIRROR) 
  • Manhattan Review 
  • Pearson Education Inc. 
  • Revolution Prep LLC 
  • Sylvan Learning, LLC 
  • The Princeton Review 
  • Think & Learn Pvt. Ltd. (Byju’s) 
  • Tutor Doctor 
  • Varsity Tutors LLC 
  • Educomp Solutions Ltd.
Customization scope

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  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

 

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Private Tutoring Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Private Tutoring Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Private Tutoring Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Private Tutoring Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Private Tutoring Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Private Tutoring Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Private Tutoring Market size was valued at USD 70.58 billion in 2022 and is poised to grow from USD 77.01 billion in 2023 to USD 129.47 billion by 2031, growing at a CAGR of 8.97% in the forecast period (2024-2031). 

To raise their market share, boost profitability, and maintain market dominance, the participants in the worldwide private tutoring market have utilized a variety of developmental tactics. Locally, there are several private tutoring options, which have fragmented the market and raised competition. To increase their footprint, market participants are using tactics like opening new learning facilities or mergers and acquisitions. For instance, in November 2021, the Estonian Business Angels Network is leading a €200K funding round in Mentornaut, a new online tutoring platform (EstBAN). The platform wants to broaden access to one-to-one education in Kenya. 'Chegg, Inc.  ', 'Club Z! Tutoring ', 'Daekyo Co., Ltd. (Eye Level) ', 'Fleet Education Services Limited (TAL Education Group) ', 'Gakken Holdings Co., Ltd. ', 'Huntington Learning Center, Inc. ', 'Kaplan, Inc. ', 'Kumon Institute of Education Co., Ltd. ', 'Lululemon Athletica Inc. (MIRROR) ', 'Manhattan Review ', 'Pearson Education Inc. ', 'Revolution Prep LLC ', 'Sylvan Learning, LLC ', 'The Princeton Review ', 'Think & Learn Pvt. Ltd. (Byju’s) ', 'Tutor Doctor ', 'Varsity Tutors LLC ', 'Educomp Solutions Ltd.'

Rapid urbanization and the rising popularity of microlearning are two key factors contributing to the private tutoring market's expansion. Since it offers concise and pertinent information that fills in users' blank spots, personalized and adaptive microlearning is growing in popularity. It provides academic knowledge in the form of fun and engaging quizzes and activities in the short-term tutoring program.

Due to the increased preference among university students for tech-based study, tutoring companies with online subscriptions are becoming more and more prominent. Presentations, 3D colored charts, placards, and animations have all been creatively created as subject-related content to assist hold kids' attention. The need for online tutoring has increased as a result of this element increasing students' liking during the learning process. Therefore, market trends for private tutoring are expected to be supported by the growing popularity of technology-based shadow education services.

In 2021, the largest market share for private tutoring was held by the Asia Pacific. Due to the significant involvement of multiple coaching classes, particularly in China, Japan, South Korea, and Southeast Asian countries, the Asia Pacific region owned the majority of the global market. The Asia Pacific private tutoring market is predicted to surge to the top of the worldwide private tutoring market as a result of rising education expenditures, rising education spending, and growing middle-class income of the region's population.

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