Video Live Streaming Solutions Market Size, Share, Growth Analysis, By Service(Consulting, Managed Services, Training & Support), By Deployment Type(Offline, Cloud), By Region - Industry Forecast 2024-2031

Global Video Live Streaming Solutions Market size was valued at USD  4.18 billion in 2019 and is poised to grow from USD 5.08 billion in 2023 to USD 24.12 billion by 2031, at a CAGR of 21.50% during the forecast period (2024-2031).

By the middle of 2015, there were much more live videos or live streaming activities, which can be attributed to the growth of the live streaming sector. The most widely used live video format is television, while social media sites are the main sources of live video content. Brands and public figures started actively connecting with their target audiences using online platforms like YouTube and Instagram. Additionally, live video game streaming became more and more popular as eSports and video games gained appeal among people of all ages.

More than 67% of consumers worldwide streamed live video content in 2019, and more than 52% of that group opted for free, ad-supported live streaming over subscription-based and paid live streaming, according to one of the Interactive Advertising Bureau's (IAB) polls. Live streaming is no longer a novelty for marketers as live video is changing the way businesses interact with their customers. Because live video is instantaneous and real, it draws viewers in a way that other social media platforms do not. In response, 28 percent of marketers want to raise their live streaming spending. Live streaming is becoming more and more well-liked as a suitable substitute for social media updates, which will aid in growth.

Roughly 47% of consumers globally have increased their live streaming time. As a result, the global market for video live streaming solutions is still growing quickly. Additionally, emerging areas' rising urbanization rates and population growth have a favorable effect on the market expansion. Blockchain technology and artificial intelligence are two innovations in video quality that are expected to boost industry growth. Artificial intelligence is used to help with a range of aspects of video creation and upload, including editing, cinematography, voice-overs, scriptwriting, and more. Many providers of video streaming services employ AI to improve the quality of their video material.

US Video Live Streaming Solutions Market is poised to grow at a sustainable CAGR for the next forecast year.