Fitness App Market Size, Share, Growth Analysis, By Type(Workout and Exercise Apps and Diet, and Nutrition Apps), By Device(Smartphones, Wearable Devices and Tablets), By Platform(IOS and Android), By Gender(Male and Female), By Region - Industry Forecast 2024-2031

Global Fitness App Market size was valued at USD 1.54 billion in 2023 and is poised to grow from USD 1.81 billion in 2024 to USD 4.80 billion by 2031, growing at a CAGR of 17.7% in the forecast period (2024-2031).

The fitness industry has undergone a significant transformation due to technological advancements, leading to tough competition between brick-and-mortar gyms and in-app fitness solutions. The growing trend of online fitness training has resulted in a 46.0% increase in global downloads of fitness and health apps, as per an article published by the World Economic Forum. This is primarily due to the increasing awareness regarding fitness and mental well-being among individuals, which is driving the market globally. Health and fitness apps have leveraged machine learning, artificial intelligence, and other technologies to provide personalized fitness plans, diet charts, no equipment workout routines, and personalized health and fitness coaches. The increasing penetration of smartphones worldwide, with unique mobile subscribers expected to reach 5.9 billion by 2025, is another factor driving market growth. Wearable devices such as Fitbit and Apple Watch are also contributing to the growth of the market. Key players in the market are introducing innovative fitness apps to meet growing consumer demand, with new functions and advanced features to enhance the consumer experience. For example, HealthifyMe launched HealthifyMe Studio, which offers live streaming interactive workouts. The entry of new market players was relatively easy five years ago, creating a gap in demand and supply in terms of functionality. Running apps have also witnessed significant growth, and this can be attributed to mergers and acquisitions in the market.